Showing posts with label buena vista street. Show all posts
Showing posts with label buena vista street. Show all posts

August 17, 2025

California Adventure's Return to Excellence and It's "Bargain Basement Imagineering" at Opening


While some Disney fans like me think California Adventure has become a misguided mess (Pixar Pier and the like), others who were around at opening of the park in 2001- me included- know its not nearly the disaster now as it was then. When the announcement of a full re-envisioning was announced, anxiously awaited Imagineering to bring a bit of class to the park with Cars Land and Buena Vista Street. Yet, after a great rebirth, it seemed the park had mostly lost its way. In fact, I haven't even seen Avengers Campus or San Fransokyo because I just don't care. And count me in as one who loves Big Hero 6!

Those of us that still appreciate old school high quality projects are awaiting a sparkling new Coco boat ride, perhaps a greatly themed Pandora, and maybe even new additions to Avengers Campus. Will these balance out the cheap makeovers the park has been given since its amazing rebirth in 2012? Here's hoping! 

Let's look back on what was actually built come opening day. Why? First, it will help us appreciate the transformation and put it all in perspective- even if more recent decisions have made some of us question what the suits were thinking.  

As you'll see by looking at the concepts for the park version 1.0, the painters brush can be unintentionally (or intentionally) deceiving! Secondly, due to the cost-cutting measures of the leadership of the time, it reminds us what poor foundations the Imagineers are stuck working with while they continue trying to expand this greatly improved park. So, join me now as we go back in time to the opening of California Adventure through the artist's lens...



As we look at concept art from the first incarnation of California Adventure, let's compare what we saw in the preview center versus what the park really looked like to an opening day guest. Many visitors, myself included, expressed displeasure at what was found at this new park. So did the media and for a good reason.


Let's begin with the park entrance. The tile murals flanking the sides are really well done. The CALIFORNIA letters are a unique touch and both together clearly communicate this is not Disneyland. It's not a bad design, there's just no follow through. When the Disney advertising experts have to create a fictionalized version of the entrance for promotional purposes, this should be the first clue that the park has some serious problems and design flaws.


It is what we encounter once walking past the turnstiles that shouts "bargain basement" design. Looking right through the gates brings a very ordinary looking area, nothing to entice a visitor who is considering a day at this park.

The Sunshine Plaza reigns as the ugliest and least original park entrance area in Disney's history. Yes, this includes the even less imaginative Walt Disney Studios in Paris! Framed by an out of place replica of the Golden Gate Bridge, the environment matches a low budget outlet mall, appropriately setting the stage for what is found in most of the park.

The Sun fountain is an interesting structure, but it really belongs in an open garden at a hotel, in the midst of a walkway from the parking area or just someplace else. Not large enough in scale to impress, not a fitting centerpiece for the park. In some ways, it is appropriate. This is big and flashy with a contemporary edge- but it lacks substance.


Moving on, let's head to the Hollywood Pictures Backlot. At first glance, it is a pretty Disneyesque area, a more playful version of the main drag at Disney's Hollywood Studios. The centerpiece, and clearly the highlight at opening, is Disney Animation.

Frankly, this is one impressive showcase! Beyond the park's signature flight simulator attraction, this gem is filled with the kind of care in execution that should have been found all over the park. The Animation Courtyard has an impressive layout that dazzles, and The Sorcerer's Workshop, including Beast's Library, feels like a walk-thru dark ride, drawing guests in further and further inside. It's easy to spend an hour here just watching the transformation in the library. Well done, Imagineers! In a nod to the Studios old working animation area, The Animation Academy truly provides a fun and informative demonstration of the art of the wonderful and ageless 2-D process. (Below is altogether different concept for Disney Animation.)


Beyond this great little attraction is where the troubles begin. Wandering around the rest of this land, guests discover raw steel and bland walls lie behind the great looking storefronts. Even the seemingly impressive Hyperion Theater is really just one great optical illusion. Just a big box but one with state-of-the-art facilities inside. However, it is a facility with no lobby and no restrooms!




Nearby, the past its prime MuppetVision 3D show is found. Not too thrilling an idea or presentation. It's a quick retread from Florida to save some cash- and an attempt by Disney to relaunch a very tired but admittedly once charming franchise.

The worst of the (Back) lot, however, is the only dark ride found here in 2001. In one of the oddest moves ever for a Disney park, the Imagineers designed and built the strange Superstar Limo attraction. The building housing the ride is at once quirky and likable to some degree, but the experience inside is just plain bizarre. Hosted by an on-screen agent who seems like someone you'd never let your children be alone with, the limo ride takes you through a tongue in cheek and trendy Hollywood filled with animatronics of "B" list celebrities from the Disney Studio. It quickly became the laughing stock of the theme park industry and a symbol of everything wrong with California Adventure. Less than a year from its premier, this ride quickly disappeared forever.




In a bit of poor planning, the Backlot's main street becomes a dead end, so let's cross back over to Condor Flats, a recreation of a California desert airfield.

Condor Flats effectively marks the entrance to The Golden State district, the portion of the park that truly strengthens the California theme. The airstrip is a small area to be sure, but it houses the park's signature attraction, Soarin' Over California. All the quibbles of the queue and its minimal theming aside, this film experience is the emotional heart of the park. Californians are rightfully proud of their state and its stunning diversity of landscapes. The photography is exhilarating, the musical score heightens the mood, and the ride mechanism impresses to thrilling results. It is the single standout attraction in the park. This crowd pleaser should not have been duplicated at any other resort. Period.



The true icon of this park, and one that for the first time is positioned to please hotel guests instead of park visitors, is Grizzly Peak. No expense was spared in creating an authentic and beautiful mountain environment. The rockwork created by the Imagineers ranks with the best of their efforts, including Big Thunder Mountain and the younger Expedition Everest. The landscaping is superb. The network of waterfalls, winding paths and viewing areas makes this part of the Grizzly Peak Recreation Area the most beautiful location of the entire Disneyland Resort. 
(Below is an amazing piece of artwork. Like the others, makes sure you click for a larger image.)

The setting for the Grizzly River Run is spectacular and "E" ticket worthy. However obvious short cuts have been taken with this attraction, starting with the design of the watercraft. The promotional poster below shows a whitewater excursion with an authentically styled raft. Somewhere between concept and execution, the attraction ended up with standard theme park fare circular rafts. Certainly the same company that could imagine and engineer leading edge ride systems for other attractions could find a way to build an authentic raft that was safe while providing the desired thrills!

Further cost-cutting took place by the exclusion of animatronic animals. Every other nature-based attraction designed by Disney uses them to good effect. From slow moving rides like The Jungle River Cruise to the high speed adventures of Big Thunder Mountain Railroad, there is simply no excuse for their absence except budgetary restraints. It's still a very fun attraction with terrific views of the park (and the less than beautiful city of Anaheim), but it could be so much more than it is.

Guests quickly noticed a trend in this new era Disney park: there may have been discounting on the attraction detail, but no expenses were lost when it came to the shops! California Adventure has some Disneyland quality shopping areas, and the Rushin' River Outfitters (below) is no exception.

Continuing a trend that began with Disneyland itself, the Redwood Creek Challenge Trail is a new take on the original park's Tom Sawyer's Island. Both provide plenty of fun as well as an area where younger visitors can run free. It is a nicely themed playground but not much more.

The limited number of attractions and cutbacks aside, this region of California Adventure provides the immersive environment that Disney guests are accustomed to finding at the parks. If only the rest of the small park had this much charm and care taken with it! The glaring shortcomings are only heightened when we enter into the San Francisco area, one far removed from the Golden Gate Bridge we found at the park entrance.




This tiny little sliver of San Francisco houses only restrooms, leaving guests who expected an elegant area such as New Orleans Square in a state of shock. In place of a fully realized cityscape, we find Golden Dreams, the film tribute to the history of the state. Originally envisioned as Circle of Hands, it was intended to be a heartwarming multimedia presentation of the brave men and women who settled and worked the land. Budget cuts again derailed the project. We are now left with a small scale but warm and politically correct vision of history. Unintentionally, this show is also one of the best arguments for Disney to stop using its a film stars as part of their attractions.


As we move around the bend, the beautiful Golden Vine Winery comes into view. Of course, so does the Pacific Wharf food court, Bountiful Valley Farm, and the surprising Paradise Pier.

The winery area charms guests with a sophistication not found elsewhere. Of course, like Napa Valley itself, we find a couple of pricy restaurants among the park's vineyard. Attractions? Oh yes, Seasons of the Vine is here- yet another film, this one highlighting the process of the art of winemaking from field to table. It is a slice of Epcot Center, an undiscovered gem. The music and photography perfectly capturing the area.

Across the way on this side of the bay is the Pacific Wharf. What could have been a wonderful setting for some California themed Disney attractions is reduced to mostly a food court with a couple of bakery tours using short films to tell the manufacturing story. The educational aspects of the park are important, however, they needed to be balanced out with traditional Disney attractions to justify the full ticket price.


Butting up to the Wharf is Bountiful Valley Farm, showcasing the agricultural impact of the state. Aside from yet another film, this one a clone of an additional 3D attraction from Florida, guests to the area are left without much to do except viewing tractors and watching a quite unimaginative fountain. In the age of "bargain basement" Imagineering, it's Disney storytelling at it's sorry best.


Controversial. Cheap and tacky. Off the shelf. Not what Walt would have wanted. Paradise Pier is all these things and more. And less. Much, much less.


Once guests had experienced the limited number of attractions in the other areas and the truly good live entertainment to be found, many headed toward Paradise Pier hoping to round out their day at Disney's recreation of a seaside amusement area.


The California Screamin' coaster stands tall over the area, and it is a roller coaster ride very worthy of a Disney park. Unfortunately, it is just a coaster- no great theming to be found here. No journey to outer space, no wildest ride in the wilderness, just an exposed track reaching for the sky. It is fun, day or night, but there are no Disney touches to be found except the giant glaring Mickey head. In this new fangled park, big, loud and obvious has mostly replaced the charming nuances of designers from earlier generations.


The rest of Paradise Pier is fleshed out with carnival games, kiddie attractions, swing rides, and an impressive Ferris Wheel. There's truly nothing magical or Disney here, yet the advertising department thought this was one of the best areas to show to promote the new park. What were they thinking? The public was not fooled, and the executives at Disney were left with an embarrassment on their hands.


Which brings us back full circle to the Blue Sky Cellar, housed in the old Seasons of the Vine building. Yes, it seems Disney is seriously trying to redeem itself by re-Imagineering the park. Starting with the areas that guests complained about the most, the makeover has started. The entrance to the park will be reworked. The Hollywood Backlot will get more improvements. The Pier will be a challenge but will still be a carnival. Plans even exist for a wonderful new land and a couple of great attractions worthy of the Disney of old. Will we see them? Will the proposed changes turn California Adventure from dud to star?

What can we learn from the "Bargain Basement Imagineering"? Concept art can be deceiving, and budgets can be reduced.  Disney has learned some important lessons from trying to fool us as they did in 2001. Now, after some serious recent disasters, they are going back to the basics of good design and Imagineering quality we saw in 2012... and I, for one, can't wait to see what lies ahead in the future! It may even make me return to the park once again. 

(All art copyright The Walt Disney Company.)

May 25, 2024

No Laughing Matter: Introducing Disney’s California Adventure!

Do you remember this television ad? "Come to California Adventure! We have a Ferris wheel, lots of flat rides and spinners, and an entry area that brings you back to the malls from the 1970s and 1980s. Ignore that old school park across the way- Disneyland is outdated while we are hip and edgy with B List celebrities and Beach Boys music. So, come to Disney’s California Adventure where you can have the best of what Knott's Berry Farm has to offer- All at Disney's inflated prices." No, I don't remember it either, but it could have happened.  

Disney California Adventure has quite the history. It was the laughing stock of the theme park industry when it opened in 2001, especially compared to the jaw dropping beauty of Tokyo Disneysea which opened a few months later. Yet, Anaheim's second park looked like an absolute Imagineering masterpiece when placed up against the Walt Disney Studios Paris park. 

I was there opening year, and the park was an unmitigated disaster. It was so bad and so against everything Walt Disney stood for, that I walked out just a couple of hours later and asked for a refund. Instead, I took the offer to get into Disneyland for the rest of the day. I was not alone. Word of mouth spread quickly. The park built on the cheap by then CEO Michael Eisner was a disaster. The press had a field day.

The very ugly concept art for a very ugly park.

The quickly announced budget version of the Twilight Zone Tower of Terror open in 2004, but it wasn't enough to bring in the crowds or give it an authentic Disney park feel. 

On October 17, 2007 new CEO Robert Iger announced a total redesign of the park and to thunderous response. It was a "brand withdrawal" in his words- not up to par with what a Disney park should be. 

The project took many years. It brought the amazing Cars Land and Radiator Springs Racers, the brand new entry Buena Vista Street, an evening show on the lagoon World of Color, and a new dark ride based on The Little Mermaid. When the last stage opened in 2012, the crowds responded favorably and attendance went way, way up.

To be honest, I've had zero desire to visit California Adventure since I've seen Guardians of the Galaxy: Mission Breakout.  Nothing they have added/subtracted at the park has been a draw. And frankly, more Marvel won't do it for me.

There's been many changes and additions since, some good, some bad, and some very bad.  A Bug's Land gave way to Avengers Campus, while Paradise Pier became Pixar Pier. the rustic and attraction free Pacific Wharf (bakery tour and sourdough bread exhibit aside) became Big Hero 6's San Fransokyo. You judge for yourself whether these were great moves or not.

The little park that was the step child in Anaheim has a fascinating story to tell- and when you look through the concept art, you can see it was all Bargain Basement Imagineering at its finest. (Worst?) 

Follow the full story by reading at the series below. Look at the tons of concept art and evaluate it all. You'll be shocked at the park's awful  design and beginning compared to what it is now. Will the D23 in August help the park go forward or backward? We shall see.





Various other articles on the park:









(Concept art copyright The Walt Disney Company.)

February 12, 2024

California Adventure Had a Birthday?


I guess February 8 was the 23 year anniversary of the opening of Disney's California Adventure. A theme park disaster only "bested" by the Walt Disney Studios Park in Paris. The same year, Tokyo Disney Resort got the magnificent Tokyo Disneysea. That says a lot about the company's priorities, doesn't it? 

The public outcry for building a cheap and cheap looking park next to Walt Disney's personal masterpiece next door was heard- and mostly ignored for years. Twilight Zone Tower of Terror and Bugs Land made minimal impact. Finally, CEO Robert Iger admitted it was a "Brand withdrawl", and new plans were put into place to give it Disney quality.

When the new DCA opened, things looked promising. A sparkling new Buena Vista Street and an incredible Cars Land made things look as it the Imagineers were given the go ahead to dream big. The results brought in the crowds.

Then, things turned around, and the park became a dumping ground of mismatched changes. 

Nowadays, does anyone notice or care that Robert Iger no longer talks about "Brand withdrawal"? He should. It's happening every day at the company we all love.
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The history of DCA is fascinating! Explore it all through the concept art created for the park. Start here at Bargain Basement Imagineering. Then go onto Imagineering a New Dream- this is when things get a lot better! It's all part of a multi-part exploration of the park through the years. 

February 8, 2021

20 Years of California Adventure- The Good, The Bad, and The Very Ugly!

With much anticipation, California Adventure opened twenty years ago- to an instant negative response for good reason. It was the park we Disney fans loved to hate. Having visited two days in a row during the opening year, it wasn't until the second day that I understood the truth: Disney was trying to go head to head with Six Flags Magic Mountain and was not interested in offering a classic Disney theme park experience.

To all who believe in the power of dreams... welcome. Disney's California Adventure opens its golden gates to you. Here we pay tribute to the dreamers of the past... The native people, explorers, immigrants, aviators, entrepreneurs and entertainers who built the Golden State. And we salute a new generation of dreamers who are creating the wonders of tomorrow ... From the silver screen to the computer screen ... From the fertile farmlands to the far reaches of space. Disney's California Adventure celebrates the richness and the diversity of California ... Its land, its people, its spirit and, above all, the dreams that it continues to inspire.
Disney California Adventure Dedication Speech 
-- February 8, 2001 , Michael Eisner

The well crafted words above cannot hide the truth. That's not to say there weren't glimpses of beautiful work to be found on opening day. Unfortunately, only the very small Grizzly Peak and Condor Flats areas of the park had charm and potential. The rest, including a warehouse looking entry area named Sunshine Plaza, screamed cheap, fast, and uninspired- an insult to Disney fans. 

Paradise Pier was an ugly carnival saved by one great roller coaster, and the Hollywood Pictures Backlot was so bad that the ironically epic Superstar Limo (below) became the poster child for theme park failure.


Ultimately, the second California park couldn't decide exactly what it was. When an ugly carnival made up the largest piece of real estate in the park, the studios hypes backlot resembles a junkyard with all the exposed steel, and most of the attractions are carnival rides, films, or retreads from Florida, there's a problem. Wait! There's a tractor display. Wow.

The blame lay with the suits, not the Imagineers. Michael Eisner, fighting an economic battle to constantly be earning more than every before and increasing stock value, seemed to have lost faith in the very artists that made the Disney name synonymous with quality. The truth is the ultimate betrayal would be known months after opening the park when the jaw dropping and much acclaimed Tokyo Disneysea opened in Japan. It became the instant gold standard of which all theme park are measured against. But then again, Oriental Land Company funded the project, not Disney.

It took trying to improve the park by adding quick fixes like the kid friendly Bug's Land and a cheaper version of Twilight Zone Tower of Terror for the suits to finally realize they had mandated a park that few would visit. Under Robert Iger's leadership, they announced a redesign in 2007, letting the Imagineers finally Get to work on something high quality. Admittedly to mixed results, but overall a great improvement.

With the transformation ongoing for almost five years, the newly rebuilt park hit its peak in 2012 with the opening of Buena Vista Street and Cars Land, featuring the must-do attraction Radiator Springs Racers. The crowds came in and seemed to stay. In the next five years, the park almost doubled attendance compared to the opening year numbers. 

Unfortunately, that same peak year would lead to a drastic downturn in quality Imagineering in the park once the crowds came in. The once steadily improving carnival area was given an even cheaper and unnecessary overlay into Pixar Pier, capping off a series of changes to the park that lessened the great experience that looked promising just a few years before. Where I once happily spent a full day there, my last visit in 2019 lasted just a couple of hours, and I had enough. Off to Walt's park next door for the high quality I'd come to expect.

The original California Adventure souvenir map.

Inside the park guide map.
Revealing a small park with a mix of some nicely designed elements
among a slate of off the shelf attractions and re-run films.

Will the very ugly continue? Will the park continue its downhill slide or will smarter minds prevail and begin adding high quality, epic Disney attractions to its roster? Hard to say. Current leader Bob Chapek seems hellbent in destroying what makes Disney parks great. While Universal parks are becoming more like Disney's greatest work, Disney California Adventure now aims to be more like Universal of old. A definite step backwards.
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There are a number of articles on this site that chronicle the transformation of the park through a look at Disney concept art. Take a peek at Bargain Basement Imagineering beginning here.

Part Two is here. 

Part Three (with the beginning of the park transformation can be found here.

(Photographs copyright Mark Taft. Maps copyright The Walt Disney Company.)


February 8, 2020

California Adventure at 19: What's Behind and What's Ahead

According to those insiders on the great WDWMagic boards, a Coco attraction is in the works- a sure fire addition to the Disneyland Resort's second park, California Adventure. In a park with cultural festivals that can, at times, make it feel like a poor man's World Showcase from Epcot, it's a pretty good fit! The Mexican cultural had made a huge impact on California with everything from music, to food, to politics being affected. 

Yes, today marks 19 years ago that California Adventure opened to a collective thud once the public discovered all the shortcuts Disney took when building Anaheim's second Disney park. Over the years, they may have learned their lesson, although you wouldn't know it if looking at some of the most recent ill-conceived ideas that made it past wiser folks. 

What could be coming in addition to Avengers Campus, the Marvel focused mini-land debuting this summer? Where's the next big addition? Well, we can forecast where it won't be! The lovely Buena Vista Street just doesn't have the room, except perhaps for a small theater, and we know California Adventure does not need any additional films in its lineup. 

It won't be Cars Land, as that franchise is as dead as can be. The area is some of Imagineering's best work of late- on par with Star Wars: Galaxy's Edge and Pandora- but land is at a premium, so any expansion would not be a good use of space. Hollywoodland is a hot mess which needs a full overhaul, something the suits won't currently invest in. Grizzly Peak's beautiful but constricted by space as well, leaving the incredibly disjoined and ill-conceived Pixar Pier, where at least Coco somewhat fits. A beautiful Mexican style area would be a nice addition, but this is Bob Chapek's DCA, so that's out.  I'd venture that something like Emotional Whirlwind is on its way.


What about what came before? While the future of the park looks rather muddled, the past was also a mess of a bad decision after another until Robert Iger admitted it was a "brand withdrawal", paving the way for Buena Vista Street, Cars Land, and other enhancements. 

With over 400 articles on this blog about California Adventure, there's a lot more to read. But how did the park end up the mess it is now? Let's start by looking at the beginning...

Looking at the concepts for the park version 1.0, the painters brush was unintentionally (or intentionally) deceiving! Secondly, due to the cost-cutting measures of the leadership of the time, it reminds us what poor foundations the Imagineers were stuck working with.



As we look at concept art from the first incarnation of California Adventure, let's compare what we saw in the preview center versus what the park really looked like to an opening day guest. Many visitors, myself included, expressed displeasure at what was found at this new park. So did the media and for a good reason.


Let's begin with the park entrance. The tile murals flanking the sides are really well done. The CALIFORNIA letters are a unique touch and both together clearly communicate this is not Disneyland. It's not a bad design, there's just no follow through. When the Disney advertising experts have to create a fictionalized version of the entrance for promotional purposes, this should be the first clue that the park has some serious problems and design flaws.

It is what we encounter once walking past the turnstiles that shouts "bargain basement" design. Looking right through the gates brings a very ordinary looking area, nothing to entice a visitor who is considering a day at this park.


The Sunshine Plaza reigns as the ugliest and least original park entrance area in Disney's history. Yes, this includes the even less imaginative Walt Disney Studios in Paris! Framed by an out of place replica of the Golden Gate Bridge, the environment matches a low budget outlet mall, appropriately setting the stage for what is found in most of the park.

The Sun fountain is an interesting structure, but it really belongs in an open garden at a hotel, in the midst of a walkway from the parking area or just someplace else. Not large enough in scale to impress, not a fitting centerpiece for the park. In some ways, it is appropriate. This is big and flashy with a contemporary edge- but it lacks substance.


Moving on, let's head to the Hollywood Pictures Backlot. At first glance, it is a pretty Disneyesque area, a more playful version of the main drag at Disney's Hollywood Studios. The centerpiece, and clearly the highlight at opening, is Disney Animation.

Frankly, this is one impressive showcase! Beyond the park's signature flight simulator attraction, this gem is filled with the kind of care in execution that should have been found all over the park. The Animation Courtyard has an impressive layout that dazzles, and The Sorcerer's Workshop, including Beast's Library, feels like a walk-thru dark ride, drawing guests in further and further inside. It's easy to spend an hour here just watching the transformation in the library. Well done, Imagineers! In a nod to the Studios old working animation area, The Animation Academy truly provides a fun and informative demonstration of the art of the wonderful and ageless 2-D process. (Below is altogether different concept for Disney Animation.)


Beyond this great little attraction is where the troubles begin. Wandering around the rest of this land, guests discover raw steel and bland walls lie behind the great looking storefronts. Even the seemingly impressive Hyperion Theater is really just one great optical illusion. Just a big box but one with state-of-the-art facilities inside. However, it is a facility with no lobby and no restrooms!




Nearby, the past its prime MuppetVision 3D show is found. Not too thrilling an idea or presentation. It's a quick retread from Florida to save some cash- and an attempt by Disney to relaunch a very tired but once charming franchise.

The worst of the (Back) lot, however, is the only dark ride found here in 2001. In one of the oddest moves ever for a Disney park, the Imagineers designed and built the strange Superstar Limo attraction. The building housing the ride is at once quirky and likable to some degree, but the experience inside is just plain bizarre. Hosted by an on-screen agent who seems like someone you'd never let your children be alone with, the limo ride takes you through a tongue in cheek and trendy Hollywood filled with animatronics of "B" list celebrities from the Disney Studio. It quickly became the laughing stock of the theme park industry and a symbol of everything wrong with California Adventure. Less than a year from its premier, this ride quickly disappeared forever.




In a bit of poor planning, the Backlot's main street becomes a dead end, so let's cross back over to Condor Flats, a recreation of a California desert airfield.

Condor Flats effectively marks the entrance to The Golden State district, the portion of the park that truly strengthens the California theme. The airstrip is a small area to be sure, but it houses the park's signature attraction, Soarin' Over California. All the quibbles of the queue and its minimal theming aside, this film experience is the emotional heart of the park. Californians are rightfully proud of their state and its stunning diversity of landscapes. The photography is exhilarating, the musical score heightens the mood, and the ride mechanism impresses to thrilling results. It is the single standout attraction in the park. This crowd pleaser should not have been duplicated at any other resort. Period.



The true icon of this park, and one that for the first time is positioned to please hotel guests instead of park visitors, is Grizzly Peak. No expense was spared in creating an authentic and beautiful mountain environment. The rockwork created by the Imagineers ranks with the best of their efforts, including Big Thunder Mountain and the younger Expedition Everest. The landscaping is superb. The network of waterfalls, winding paths and viewing areas makes this part of the Grizzly Peak Recreation Area the most beautiful location of the entire Disneyland Resort. 

The setting for the Grizzly River Run is spectacular and "E" ticket worthy. However obvious short cuts have been taken with this attraction, starting with the design of the watercraft. The promotional poster below shows a whitewater excursion with an authentically styled raft. Somewhere between concept and execution, the attraction ended up with standard theme park fare circular rafts. Certainly the same company that could imagine and engineer leading edge ride systems for other attractions could find a way to build an authentic raft that was safe while providing the desired thrills!

Further cost-cutting took place by the exclusion of animatronic animals. Every other nature-based attraction designed by Disney uses them to good effect. From slow moving rides like The Jungle River Cruise to the high speed adventures of Big Thunder Mountain Railroad, there is simply no excuse for their absence except budgetary restraints. It's still a very fun attraction with terrific views of the park (and the less than beautiful city of Anaheim), but it could be so much more than it is.

Guests quickly noticed a trend in this new era Disney park: there may have been discounting on the attraction detail, but no expenses were lost when it came to the shops! California Adventure has some Disneyland quality shopping areas, and the Rushin' River Outfitters (below) is no exception.

Continuing a trend that began with Disneyland itself, the Redwood Creek Challenge Trail is a new take on the original park's Tom Sawyer's Island. Both provide plenty of fun as well as an area where younger visitors can run free. It is a nicely themed playground but not much more.

The limited number of attractions and cutbacks aside, this region of California Adventure provides the immersive environment that Disney guests are accustomed to finding at the parks. If only the rest of the small park had this much charm and care taken with it! The glaring shortcomings are only heightened when we enter into the San Francisco area, one far removed from the Golden Gate Bridge we found at the park entrance.





This tiny little sliver of San Francisco houses only restrooms, leaving guests who expected an elegant area such as New Orleans Square in a state of shock. In place of a fully realized cityscape, we find Golden Dreams, the film tribute to the history of the state. Originally envisioned as Circle of Hands, it was intended to be a heartwarming multimedia presentation of the brave men and women who settled and worked the land. Budget cuts again derailed the project. We are now left with a small scale but warm and politically correct vision of history. Unintentionally, this show is also one of the best arguments for Disney to stop using its a film stars as part of their attractions.


As we move around the bend, the beautiful Golden Vine Winery comes into view. Of course, so does the Pacific Wharf food court, Bountiful Valley Farm, and the surprising Paradise Pier.

The winery area charms guests with a sophistication not found elsewhere. Of course, like Napa Valley itself, we find a couple of pricy restaurants among the park's vineyard. Attractions? Oh yes, Seasons of the Vine is here- yet another film, this one highlighting the process of the art of winemaking from field to table. It is a slice of Epcot Center, an undiscovered gem. The music and photography perfectly capturing the area.

Across the way on this side of the bay is the Pacific Wharf. What could have been a wonderful setting for some California themed Disney attractions is reduced to mostly a food court with a couple of bakery tours using short films to tell the manufacturing story. The educational aspects of the park are important, however, they needed to be balanced out with traditional Disney attractions to justify the full ticket price.


Butting up to the Wharf is Bountiful Valley Farm, showcasing the agricultural impact of the state. Aside from yet another film, this one a clone of an additional 3D attraction from Florida, guests to the area are left without much to do except viewing tractors and watching a quite unimaginative fountain. In the age of "Bargain Basement" Imagineering, it's Disney storytelling at it's sorry worst.


Controversial. Cheap and tacky. Off the shelf. Not what Walt would have wanted. Paradise Pier is all these things and more. And less. Much, much less.


Once guests had experienced the limited number of attractions in the other areas and the truly good live entertainment to be found, many headed toward Paradise Pier hoping to round out their day at Disney's recreation of a seaside amusement area.


The California Screamin' coaster stands tall over the area, and it is a roller coaster ride very worthy of a Disney park. Unfortunately, it is just a coaster- no great theming to be found here. No journey to outer space, no wildest ride in the wilderness, just an exposed track reaching for the sky. It is fun, day or night, but there are no Disney touches to be found except the giant glaring Mickey head. In this new fangled park, big, loud and obvious has mostly replaced the charming nuances of designers from earlier generations. 

The rest of Paradise Pier is fleshed out with carnival games, kiddie attractions, swing rides, and an impressive Ferris Wheel. There's truly nothing magical or Disney here, yet the advertising department thought this was one of the best areas to show to promote the new park. What were they thinking? The public was not fooled, and the executives at Disney were left with an embarrassment on their hands.
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In the next segment of the story (link below), we discover Disney got serious about fixing the park.  Starting with the areas that guests complained about the most, the makeover worked. The entrance to the park was reworked into the lovely Buena Vista Street. The Pier changed but was still more or less a carnival. Cars Land drew the crowds, but Hollywoodland remained full of DCA 1.0 design.

What can we learn from the "Bargain Basement Imagineering"? Concept art can be deceiving, and budgets can be reduced. Disney has learned some important lessons from trying to fool us as they did in 2001. What would they do next?

What to read more as they changed direction? Go to Imagineering a New Dream, my article that begins here. More history, more stories, more concept art.

(All art copyright The Walt Disney Company.)