Imagineer Harper Goff's EPCOT Dream Realized

The EPCOT that never was- and the Epcot that could have been. Fully realized in the image posted toward the end of this article. Why am I holding off showing it up front and making you only glance at Harper Goff's rendering right now? Because you've got to understand it and why it was created to fully appreciate what you'll see. Let's start at the beginning, shall we?

All we've got is the Epcot we have, but it wasn't always like this. There was once a great vision for Disney's second park in Florida. Leave it to those original Imagineers to come up with the best ideas... and here is one of the ones that's still great even if it din't make the cut.

So much detail to be seen here in this concept art.  Imagineer Harper Goff created this beautiful rendering of an EPCOT we will never see. If you click on this huge piece of concept art and look at it closely, you'll find the Netherlands and other unbuilt and interesting design choices. 

The B&W version.

This is somewhat of a water based Epcot, if you'd like. It's even more of an urban style showcase than what was eventually built, focusing on classic, romantic architecture as the centerpiece of each pavilion. There's lots of side streets and nooks and crannies to explore. Certainly, the park would have a bustling but intimate feel with its contrasts of open plazas and smaller courtyards and walkways to explore. 

It is very Eurocentric- I can only see China and perhaps Japan in the upper right hand side of the park, perhaps that is Morocco slightly south of those. What I don't see is a U.S.A. pavilion. Do you? Aside from the Mexican temple, I do not see anything for South America or Africa- nor can I find Canada. Maybe you can. Front and center in the middle of the large lake, the classic architecture you'd come to expect looks seamlessly blended into more modern structures. (You'll get a better idea of what I mean when you see my piece showcasing the never built Netherlands area.)

In my mind, I'd add something really needed: an "underground" Metro system including stops at strategically placed locations around the back end of World Showcase. Think of Disneyland's and the Magic Kingdom's railroad system and how effective it is. How compelling would it be in suspending disbelief to enter a station in Paris at the back of a pavilion by walking down the stairs or a ramp, getting on the train and then coming back up at a similar station in London? Or German? Or a host of other locations? You could even have the train appear above ground at certain points for atmosphere and realism. Four stations should cover the around that circles the World Showcase Lagoon. (It would actually circle back around itself so the tracks could remain behind in backstage areas.) For guest convenience, the Metro would minimize walking great distances plus provide something fun to do.

Now, back to the park's water features. In the rendering, instead of just World Showcase Lagoon, you find a main lake plus a smaller one that hosts a Romanesque amphitheater for an evening show. There's canals as well- and if you look closely, an early version of what looks like a World Cruise attraction where there looks to be show scenes built under the bridges. (If it sounds like what was planned for California's Westcot, it does to me as well! Look at that article including Tony Baxter's ideas here.)

The man was clearly inspired and quite successful at what he did, but I do not see much room for expansion aside from what could be easily removed structures on the West and East sides of the park. Perhaps this is why the design that was finally built was chosen. (I really do have to finish that "If I Built Epcot" article. I have one great idea that no one seems to have used yet...)

A simple monorail station seems to sit at the entrance of his park with a large square plaza beyond the entrance gates. Inspired by or vaguely reminiscent of what is now found at the end of the Future World path to the lagoon. 

OK, here it is! The fully realized AI created version based on the concept art and sketches of the man. It's beautiful!

Would Harper's EPCOT work? Most likely it would. I'm sure there's a fascinating story to be told as to why this version of the park was bypassed in favor of what was built. Could it be the suits had plans for massive expansions and many more countries to be represented? History- and Disney's own documents and concept art seem to give us an affirmative answer.

(Art copyright The Walt Disney Company.)

Sunday Morning Surprise: Splash Mountain Pre-Opening Art

Here's a nice piece of concept art that was released prior to the opening of Disneyland's iconic Splash Mountain. Its style is almost logo like, nothing like the beautiful pieces you can find to depict the attraction. To be 100% honest, I'm not sure how it was used. Perhaps for early park guide maps like the ones that were printed for decades before Disney went to simple fold out maps. 

I haven't forgotten about my Disneyland Resort trip report! It's just that I ran across something as I was looking for a different piece by Tony Baxter. Again Tony, where's your book?

(Art copyright The Walt Disney Company.)

Epcot's Unbuilt Russia Pavilion Would Have Been Astounding

If imitation truly is the sincerest form of flattery, those incredible first and second generation Disney Imagineers must really love Moscow! Their faithful but fanciful version of Russia's Red Square was once planned for EPCOT Center's cultural heart, World Showcase. 

There's much culture to celebrate!

While travel to the Russian Federation is not uncommon today, it is still considered an exotic destination even if much more available to tourists than ever before. Imagine in the early 90s, a new Russia pavilion at Epcot would have been adored from its opening days. The Imagineers plan for representing the country would have been as ambitious- if not more so- than what they accomplished with The American Adventure! Imagine a pavilion with two rides, a theater presentation that would have rivaled its American host, a museum, a restaurant or two, and a slew of shops, and plenty of entertainment. 

Thanks to a newly released video, Russia Pavilion EPCOT World Showcase Presentation (1992), by a group known as CowMissing, I now have a new and large selection of image captures to go with a few previous pieces of Imagineering concept art. 

The fireworks would have been in front,

but artistic license always wins out in concept art.

Placed between Germany and the area once set aside for Equitorial Africa, the new pavilion and its iconic architecture of St. Basil's cathedral would make a stunning addition to the other landmarks around the lovely and large World Showcase lagoon. 

The only fully walled World Showcase

pavilion- mostly.

Wisely, the Disney suits and the Imagineers chose to focus on the art, history, and culture of the country rather than on its politics. And what a beautifully rich culture it is!

The pavilion's centerpiece attraction, a theater presentation entitled Russia- The Bells of Change, would combine Audio-Animatronics, beautiful sets, live actors, and film to create a stunning and memorable presentation.

Imaginers hard at work!

Love the model!

As in the age of strange advertising gimmicks, let me say, "But wait! There's more!" In addition to the theater show, there would also be a dark ride through the beloved old tale of Ivan and the Magic Pike. The story tells of a boy who finds a magic pike that grants wishes. I loved the old EPCOT Center that focused on the real culture of the nations in World Showcase. I wish they go back that direction. 

Even if guests did neither of the attractions, just walking the showcase would be a very rich experience in the largest international pavilion in the park. Take a look at these pieces of art.

Shopping and dining is a large part of World Showcase, and Russia would have been no exception! Although I find the country's cuisine rather bland, it would be a nice option to have and round out the offerings.

Although the collapse of the Soviet Union in 1991 put an end to their plans, given the current state of world affairs and the political climate, I say it' will never happen. But once upon a time a long time ago, the Disney Company's very serious about the project! After reading about and see what was planned, you will certainly agree that it would have been a great addition. And let's be honest, Epcot certainly needs a new international pavilion to add some new excitement to the park.

(Art copyright The Walt Disney Company.)

Pirates of the Caribbean: Battle for the Sunken Treasure in English!

Ever wondered what the Imagineers full story was behind Shanghai Disneyland's groundbreaking Pirates of the Caribbean: Battle for the Sunken Treasure? What tale were they trying to tell? How many times would Johnny Depp as Captain Jack Sparrow appear in the ride and why? Just check out this video below for the first ever English voice ride through courtesy Ben Laurence:

After the ride through, listen to Ben tell us exactly how it was created. Great job I say!

(Top photo by TripSavvy.com)

An Easy Fix: A Revolutionary Idea for Walt Disney World's Haunted Mansion

We Disney theme park fans leave it to the Imagineers to build us some good old fashioned fun and some revolutionary attractions. Over at the great WDWMagic Boards, a discussion is brewing about the future of Liberty Square, the Hall of Presidents, and even the beloved Haunted Mansion. Some are saying that the mansion doesn't belong other than what the exterior looks like. I say, it's a very easy thing to fix: Just add a handful of Audio-Animatronic figures of Revolutionary War ghosts into the graveyard in the Mansion. An easy prompt from ChatGPT, and its created. Problem fixed!

 

Epcot's Unbuilt and Unknown Switzerland Pavilion

Is this the work of Imagineer Herb Ryman? This piece of concept art for the unbuilt, unrealized Switzerland pavilion at Epcot looks the part, but something is missing. It feels too plain, too generic, too blah. So, who crafted this piece? Probably AI as I'm looking closer and seeing duplicate people with red shirts and blue pants or shorts.

Could the second Disney park in Florida use something like this? Yes- a thrill ride actually themed to the park it is in. World Showcase would be all the better! And then Guardians of the Galaxy: Cosmic Rewind could have appeared in Disney's Hollywood Studios where it really belonged. 
 

Celebrate the U.S.A. at 250 Years at Walt Disney World

Today is American Independence Day. As we celebrate our 250th year , it is time to give thanks to the Lord who has blessed us as we have sought to honor Him. We've had it so good for so long. Yet, I do not think we honor Him as much anymore given the current broken state of distrust, corruption, and division in our politics and how we handle ourselves in the global community.

Yet, I think it's time to focus on our blessings once again. For our sakes as well as for the benefit of those around us. Thankfulness is a good thing!

As an independent tour guide, I travel all over the world. Believe me, there is no nation on the globe where its citizens are as free as we are in the United States of America! We're not perfect- not even close, but we can complain all we want about laws, our government, and our politicians. That's one of the greatest things about our country. We have a voice and we can use it freely. Others cannot do that. We have the wisdom of the founding fathers to thank for this, and we have the sacrifice of our military veterans to thank for keeping those liberties. 

Blessed are the people to whom such blessings fall! 

Blessed are the people whose God is the Lord!

Psalm 144:15

Let's tie it all back to Disney, since this is a Disney theme park fan site. Imagineering great artist Herb Ryman created this gorgeous painting for the American Adventure.  Way back in 1979, EPCOT Center was finding its focus, and the Disney executives needed art such as this one to inspire corporations the world over to pour their funds in the new project. They also needed this kind of concept art to inspire travelers to send their hard earned cash to come to Walt Disney World when this second park made its debut. The park's Future World would draw them in as any world's fair might, but it would be World Showcase that would celebrate the cultures of other nations including the U.S.A.

Patriotism was not a new thing at Disney parks. It began with Great Moments with Mr. Lincoln at Disneyland, but the Imagineers really expanded on the idea when it came to Florida's Magic Kingdom. 

Here's a beautiful piece of concept art for the Magic Kingdom's brand new Liberty Square at Walt Disney World. I could almost do an entire blog piece on when reality is better than Imagineering art on this land alone! It is stunning in its beauty and design detail, making it my favorite land of all those in this eastern kingdom. Does the land hold my favorite attractions? No, not at all. But as the sum of all its parts, it's the closest Florida has to the elegance of Disneyland's New Orleans Square.

When plans for the Magic Kingdom finally came to the surface, the Imagineers included this tribute to the patriots of the past, those hard working, God-fearing men and women who sought freedom for all.  

With all the gorgeous details everywhere you look, it is a place of quiet dignity and peace. The stunningly sober Hall of Presidents reminds guests of the great sacrifices made by those who have gone before us. 

So, today, July 4th, let us thank God Almighty for shedding His Grace on us for 250 years!

(Art copyright The Walt Disney Company.)

Universal Kids Resort: Universal Creative Builds Its Own Disney California Adventure 1.0

What in the world is going on? How is it the brand new Universal Kids Resort theme park make Disney California Adventure 1.0 look like an Imagineering masterpiece? Universal Creative has hit home runs with Harry Potter attractions and just above every aspect of Epic Universe. As this photograph from the Attractions 360 vlog shows, the place is a wasteland of concrete and static figures. Bright colors alone do not a theme park make! Even if it's seven "themed" lands with about 30 rides or so- probably mostly off the shelf carnival ones- had potential, they certainly tossed it by the wayside in favor of an even wider cheap and edgy version of Anaheim's second Disney park at opening. Can they / will they correct course and end up with something high quality? It certainly does not look like it. You can be sure I will not be recommending this park to my sister who lives nearby.
 

Attraction Poster for the Disney-MGM Studios Theme Park

Around here, Disney attraction posters are one of the favorite things Disney theme park fans love! It all began with Disneyland, of course, but it soon expanded. By the time Walt Disney World's Disney-MGM Studios theme park was announced, these Imagineering gems had sort of gone by the wayside. But here it is, in all it's glory!
 

Days of Disney Past: Videopolis at Disneyland

On this day in 1985, Videopolis opened at Disneyland. When the new team of Michael Eisner and Frank Wells took over the leadership of the Walt Disney Company, job number one for the duo seemed to be "Make Disney cool again". The concept art here certainly worked!

This super high technology dance club was the most quick and easy addition of the new projects. It brought the crowds into a little used space in Fantasyland, but it was only the first move in a succession of big time hit attractions. Captain Eo starring Michael Jackson would open in 1986 and the first ever attraction based on Star Wars, the incredible Star Tours, would open in 1987. The next big splash was the fan favorite Splash Mountain. With almost one new attraction a year for the first four years, it seemed as if the gifts from the suits and the Imagineers would never slow down. But it did. The next big attraction was the Indiana Jones Adventure (and I was there opening weekend).

Will Disneyland see another season of heavy investment under Josh D'Amaro? Here's hoping! 
 

When Reality is Better Than Imagineering Art: Magic Kingdom's Pirates of the Caribbean

To hardcore Disney theme park fans, Walt Disney World's Pirates of the Caribbean has long been considered the lower class version of the iconic Disneyland attraction, but that does not mean it is without its own charms or great design detail! Here above is the original ending scene, courtesy CardCow.com. Those poor soldiers protecting the treasure are overtaken by the rowdiest group of pirates ever to assemble in a Disney park.

When the gold standard of attractions made its debut at Disneyland in 1967, there was nothing like it- and there still isn't to this day! 

Never, ever had anyone in the entertainment industry created a theme park attraction that was almost 15 minutes of one stunning seaworthy discovery after another. Unbelievably, when the Magic Kingdom opened in 1971, it was not on the opening day attraction roster at Walt Disney World! 

As us Disney geeks know, the expansion plan for the Magic Kingdom included a full scaled Wild West styled version of the pirate adventure, Western River Expedition. The Marc Davis imagineered area Thunder Mesa included many other attractions built into one magnificent and very expensive structure.  

There were no plans for this until Magic Kingdom guests demanded it.

It'd be easy to blame it on the energy crisis or the wait and see attitude of Disney accountants, but Western River Expedition and all the attractions at Thunder Mesa were not to be. Park guests won out with their numerous complaints. Executive Card Walker made the decision to toss out Davis' unbuilt masterpiece in favor of a sure bet where most of the hard design work had already been accomplished.

Construction in full swing.

See this concept art in full size! Just click on it.

When it came time to add the Pirates attraction for Florida's Magic Kingdom, Imagineer Marc Davis wanted to add elements that would bring the rowdy story to light in different ways than the one found in Disneyland's New Orleans Square. In Florida, the fan favorite would find its home in an expansion of Adventureland known as Caribbean Plaza. The pirate story would begin as guests entered an old Spanish fort El Castillo (later renamed Castillo del Morro). Good beginning!

Starting in the queue, there would be hints of what was to come, like the dueling pirate skeletons at the dust covered chessboard locked in an eternal stalemate. The biggest change overall would be the brand new conclusion. I've always loved the original ending in Florida. There the Spanish soldiers protecting the fortress are tied up while the pirates grab all that glittering treasure. The concept art was good, but the final execution was just brilliant!

Nothing they could do about it!

Over the years, the attraction lost its steady stream of visitors, but it didn't take long to regain them. Once the films based on the attraction became very popular, both the Disneyland original and the Florida version added Johnny Depp aka Captain Jack Sparrow to the mix. Purists scoffed, but fans of the Black Pearl series and Mr. Depp loved it. Crowds returned to the Florida attraction, filling the queue once again.

Photo by Mike Thomas at Magic and Memories. 

Changes are constantly in play with the attraction. Additions have included other characters from the film and even a hint of deadly mermaid activity in the caverns. Those have been installed and subsequently removed. 

In 2027, Pirates of the Caribbean celebrates its 60th Anniversary at Disneyland. I wouldn't be surprised if the Imagineers are planning for some new surprises to celebrate and honor this landmark attraction. 

(Unless denoted, art and photographs copyright The Walt Disney Company.)

Epcot: Saturday in Mexico Two Ways

Saturday morning at the Mexico pavilion in Epcot. What a great way to spend it! A beautiful skyline looking across World Showcase Lagoon. Music in the air from the Mariachis. Fresh blooms of flowers all through the area, and the stunning nighttime sky inside the iconic pyramid. 

Without a moment's hesitation, I'd reply "EPCOT Center" if asked which Disney park had the most spellbinding Imagineering art. Much of it was created by the legendary Herb Ryman. Not all, but quite a bit. And the pieces created for Future World are just as stunning as the ones created for Mexico, France, and others. 

Oftentimes reality is not as good as Imagineering artwork. Sometimes, reality is better! (See Cars Land at Disney California Adventure for example.) Every once in awhile, concept art shares details we wish Disney had included. Above is one such piece. 

The original and enchanting El Rio del Tiempo took riders through sets both elaborate and simple as they explored the history and culture of Mexico. (I'd still take it over The Gran Fiesta Tour any day- but that's a whole different story.) If you look closely at some of El Rio's great concept art, you'll notice the boats were to be more like the classic flower adorned ones of Xochimilco than the plain and ordinary ones they are. A little change like that, however, would have necessitated a much more grand scale than what was built. Due to budget cuts because of overages throughout the park, the lovely boat ride that was supposed to be more on the scale of Pirates of the Caribbean became a lot less ambitious. 

Unfortunately, it also became the new standard when it came to ride length of future boat ride attractions. From Norway's Maelstrom to Animal Kingdom's Na'vi River Journey, traditional water attractions are now shorter in time, making it more difficult to fully immerse riders in the story and in the landscapes. They are still very popular, though! Maybe one day, elaborate and lengthy trips on the waterways will make their return. Disney Imagineering seems to be bringing back Audio-Animatronics after years of moving away from their use, so who knows what will happen.

(Art copyright The Walt Disney Company.)

Does Monstropolis Scream "Must Visit"?

Let's start with the obvious- that is a pretty nice Monstropolis logo! When the Imagineering team gets it right, it is fantastic. Let's hope the skyline in the logo, both of them, is something that really shows up when the land opens at Disney's Hollywood Studios. Certainly the door coaster will be a hit and satisfy thrill seekers and Harryhausen’s eatery may become the foodie stop of the season. Will shopping, that show at the Glob Theater (RIP Muppet*Vision 3D) other experiences keep guests coming back? Without a family friendly dark ride, perhaps Mike & Sully to the Rescue from Disney California Adventure, all that's left is a playground. I'm not so sure the area will be the sure fire hit that suits think. 

(Concept art copyright The Walt Disney Company.)

Days of Disney Past: EPCOT Center

Make no mistake about it: The original EPCOT Center was absolutely groundbreaking! Sure, it was like a "permanent World's Fair", but it was done with that forward thinking class and style that only The Walt Disney Company could pull off in this era of themed entertainment. There may be a reason that there are so many articles on this blog about the place. Unrealized pavilions and their concept art? Check? Critique on new additions and subtractions? Absolutely! Trip reports galore? Naturally! However...

There's an old saying that "There's nothing like your first time." It happens to be true when I speak about our first visit to EPCOT Center. In an unexpected twist, it almost instantly became our favorite Disney park. This was the park as originally envisioned, not the one chock full of intellectual properties and animated characters. No Frozen, no Guardians of the Galaxy, no Nemo, no Ratatouille. We had taken the monorail to EPCOT Center before the park was even open to the public, and I was smitten when I saw the scope and scale of the project. Breathtaking, really!

Go forward one year, and we were there at the gates. There was no access to the park via the International Gateway back then. One way in, and one way out.

In the days when pleasing the guest was king, World Showcase opened the exact same time as Future World, so we entered the park and almost walked right past Spaceship Earth and directly to the Mexico Showcase. Almost. Of course, we were not immune to the charms of the future world as portrayed by Disney. In fact, I remember clearly just staring at the huge silver sphere. Couldn't take my eyes off it, but we had to stop and get to the World Key Information Stations inside Earth Station to book meal reservations. Super easy, super fun and reasonably priced. 

We only had to wait a few minutes, but we stayed busy by watching a terrific kaleidoscope of images previewing the wonders we'd soon encounter.  Just the presentation and the surrounding area felt fresh, optimistic, and inspiring. The future wasn't scary. It was approachable. We made our way to the front of the line and to the screen. 

This alone was a touch of something entirely new. In fact, in 1982 touch sensitive computer screens were something of a rarity. The Bell System (at divestiture the attraction would then be officially sponsored by AT&T, the company I worked for at the time) and its branch Bell Laboratories really were bringing us the future of communication. Moments after a young woman came to the screen to help us with our meals choices, we were on our way.  No, you didn't have to book 90 days in advance to get a meal reservation. You could do it the day off and get a great selection of choices. Simple, relaxed, friendly, efficient.

The future was interesting, but for me, nothing could compare to the chance to explore the countries of the world. So, deciding to bypass Future World for the time being, we strolled into Mexico.  It and China next door just seemed to beckon us compared to the more familiar Canada and the United Kingdom. The lone Mayan pyramid and the small cantina on the glistening lagoon gave us no hint to what we were about to experience.

Until the changeover from El Rio del Tiempo to the Gran Fiesta and perhaps one day Coco, the sights, sounds, and feel of Mexico made it our favorite place in all of World Showcase. I won't bore you with the details of El Rio del Tiempo, but I will tell you, we were enchanted by it and wished it had lasted even longer than it did. It was planned to be much, much longer - more akin to Pirates of the Caribbean- but yes, budgets were blown past, and time was running short. (If you want to see lots of art and images plus links to video etc, just search on the site for "Cinco de Mayo" or go here for one of many posts.) 

Having visited Baja California, Mazatlan, and Acapulco, I have aways had a soft spot for the country. The gentle boat ride by an active volcano gave the pavilion a touch of glamour and mystery. Something the Gran Fiesta Tour version of the ride replaces with silliness and cheap marketing. It's too bad, but it was foreshadowing of what was to come. We wandered around the pyramid under the moonlight, so glad we were returning for lunch later in the day.

Naturally, we strolled along the promenade and continued on to find China. For younger readers, it's important to remember that at the time, only a select few people were given the ability to travel to this country, thereby making a visit to a fairly accurate representation of the landmarks of the country all the more alluring. The highlight? Meeting the nationals who were privileged to work there. Asia had always fascinated me, and China was out of reach. I was thrilled to step into a place that was forbidden in the real world.

There were no Disney themed items to be found in the shops of World Showcase, only authentic goods right from the countries represented. It was as close as an authentic experience a traveler could get without hopping on an airplane. Needless to say, we were again stunned by the beauty of the landscaping and architecture, thrilled by the 360 movie, Wonders of China. Dreams of traveling there were lit inside.

Making our way around the lagoon, we stopped at Germany and Italy, winding up at the American Adventure. We were very impressed by the show, (Disney always had a way of making you feel proud to be an American) but disappointed there was nothing else to represent our country. Fast food? That's it? Disappointing to say the least, but there was still much to explore. That view backwards to Future World and Spaceship Earth made it crystal clear- wow, this park was huge.

We chose to head back toward Mexico for lunch as we had waterside dining reservations at the San Angel Inn Restaurante.  It was dark, cozy, romantic- and we so enjoyed the margarita, queso fundido, and our main course. It was my first taste of Mole Poblano and not my last, becoming a new Mexican favorite. We ended our lunch with another cruise on the river, heading back into Future World from there.  

The afternoon crowds were heavy back in the other end of the park, so it was fairly easy to get into the big ticket attractions of Future World. First stop, Journey Into Imagination. My father-in-law worked for Kodak for his entire career, so we had heard great things about what Disney came up with. In a word, Imagineer Tony Baxter and his team pulled off something truly magical! Figment and Dreamfinder were delightful and will always be the true "hosts" of the park.  (I cannot tell you what a bastardization of the original attraction this third version is. The second was the worst, but this one is awful too. You'd have to experience the original to understand exactly what I'm saying.) Before I became a collector of sorts of Disney park memorabilia, I purchased a Figment of my own. I had him until two years ago, when his neck broke. RIP, Figment.

Magic Journeys in 3D (a new thing!) was a great second attraction to the pavilion, and the Image Works was just plain fun. We stayed almost two hours- something you could not pay me to do now.

Sing along now: "Just make believe you're a tiny little seed..." The Land is our favorite of the original Future World attractions that are still present in the park. Up until the point Horizons debuted a few years later, this was where the future was in Future World. The Listen to the Land boat tour was the perfect way to share the latest in farming technologies to the public. This was a case of "Edutainment" at its best. 

The film Symbiosis was preachy at times, but the cruise through the greenhouses made learning fun. Kitchen Cabaret brought it home for the kids. The silly presentation about nutrition, while enjoyable, was not on par with the much better Audio-Animatronic musicals found in the Magic Kingdom. However, this wasn't meant to be an E Ticket  headline attraction either. (The show's eventual replacement, Food Rocks, was even less effective.)

Starting with the following morning when we would return for a second full day at EPCOT Center, breakfast at The Good Turn would become a tradition until it became too expensive or too difficult to book. We always enjoyed the warm Florida sun streaming through the greenhouse dome, and intentionally stretched our meal time long enough to rotate into the darker showroom of the boat cruise. It's in the hidden places such as this that Disney's Future World has its own unique, optimistic charms. The future should be warm and hopeful, and it always was in the way Disney chose to present it back then. Now, it's just cartoon filled and silly. New landscapes for selling plush toys and Disney+ subscriptions. 

The Living Seas wouldn't come until later, so we wandered through Communicore (now Innoventions). We passed through both East and West, and we decided to make that area part of the next day. Back then, EPCOT Center was a two full day park. Now we still go for two days because its our favorite park, but it doesn't hold nearly as much substance. Anyway, we were among the first to vote for The Person of the Century poll. Kind of a fun thing to throw in there. My bet was Disney didn't like the results, and the show- and announcement of the winner- soon disappeared.

A journey deep into Spaceship Earth was a perfect way to continue our trip. It was very impressive, and I was pleased to see my employer was represented by such a fine attraction. The ride was long enough to truly "get lost" in the story. The changes over the years have not always taken away from the grandeur- until there was a new ending filled with monitors on the ride vehicle.  Such a pity.

Across the way, we wandered into the Universe of Energy. It's inherent surprises did the trick they were designed to do, and who doesn't love dinosaurs? Yet, it was next door's World of Motion that we really loved from our first ride. Everything about it was Disney Imagineering at its best.

Let me be clear- I love old school Audio-Animatronic adventures like Pirates of the Caribbean and the Haunted Mansion. They rely on story to bring the thrills and surprises. World of Motion easily held its own with these classics. From the train being held up (in a nod to the never built Western River Expedition) to the policeman on motorcycle behind the billboard, the attraction built to a grand finale- a ride through the city of the future. Humorous, informative and very repeatable. (Gary Owen's narration was incredible in his signature style.) Motion became a three ride a day attraction for us, and we did it again several hours later after nightfall.  

Upon exiting and by then knowing the song "It's Fun to Be Free" by heart, we stepped into the Transcenter for the Bird and Robot / The Water Engine show followed by the automotive displays, a nice nod to the sponsor. 

I'm all for thrill rides-  and I truly love Twilight Zone Tower of Terror, Expedition Everest, Guardians of the Galaxy: Cosmic Rewind, and Big Thunder Mountain Railroad- but there is something about these older lengthy and leisurely attractions like those mentioned above that really take you out of present day reality and into another realm. This is something Disney did better than just about anyone, but this fact about immersion is almost lost on the current batch of Imagineers... and park guests are now trained to run from E Ticket ride to E Ticket ride due to their brief attention spans and fear of missing out! Without the balance of all kinds of attractions, the audience is limited. This is why parks like California Adventure 1.0 and Disney's Animal Kingdom are not as popular as they could have been. I'd have to say that having smaller but engaging attractions and displays were something I enjoyed here and at Walt's park and at Disneyland Paris. It's a lost art to fill in spots with attractions like these where the business will never create extra revenue by selling upgraded experiences.

Evening meant a return to World Showcase starting with the beautiful gardens of Canada. The land's signature attraction, "Oh, Canada!" had nothing on its Chinese counterpart. This was not the case when we viewed "Impressions of France".  Superlatives are not enough, so Josh D'Amaro, Imagineers, and Budgeteers, after all these years, isn't it time to update the film and give it a technology upgrade as well? It's a masterpiece. So is the pavilion it is built around. A late night stroll through "France" and then around the promenade basking in the glory of a beautiful Florida evening was the perfect way to end our first visit to EPCOT Center. (By the way- Thank God Ratatouille is an add and not an "instead of"!)

The original plan was for tons of additional international pavilions and attractions. You can go here for images about Japan's Omnimover ride, plans for Brazil, Spain, the UAE, Costa Rica, Russia, the abandoned Science and Technology pavilion, and more (like Germany's Rhine River Cruise, the U.K.'s own canal trip). You can even go here to see some of the original ideas for the park before it looked it it does now. But back to our first time visit...

We'd come back and do it again the next day, this time starting in Future World and then working our way through World Showcase, beginning with Canada. 

The changes over the years would not always please us. It actually may be our fault that Epcot changed so radically. Take a look at this article and tell me I'm not wrong. Still, this one single theme park is a big reason I return to Walt Disney World. There's nothing like it.

(Art copyright The Walt Disney Company. Photographs copyright Mark Taft.)

The Amazing Disappearing Article That's Worth Reading Again: Disney CEO Fumbles Entry to China

Here's an article that appeared- and then was quickly removed- from the Huffington Post. A powerful piece that criticized Robert Iger and the Walt Disney Company's plan for their entry into the Chinese market, and its potential effect on Shanghai Disneyland. It must have angered him so much that Iger used his wife's influence to have it yanked. I hate that kind of corporate or governmental power play!  So, here it is below, courtesy Google.  Thanks to the WDWMagic Boards where the article was originally resurrected. What will happen to Disneyland Abu Dhabi? Will there be lessons learned from the past?

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Sorry Mickey, they're just not that into you. Minnie, you either.

For that matter, you can take the whole stable -- the "Fab Five" of Walt Disney's animated creations -- and, despite a media machine that churns a very different story, China has largely been a land where the fabled wishes, dreams and magic of the Walt Disney Company and its brand have virtually no connection with the consumer. As valued as that consumer is in the economic theater of globalism, the iconic brand synonymous with America has little appeal and less traction among the newly seated audience in the Chinese mainland.

To its 'vanilla on toothpaste' helmsman, Robert A. "Bob" Iger, who has shown himself to be an able cobbler of assets but a less than visionary leader of the media colossus that is the Walt Disney Company, this troubling if known and growing headwind threatens to undermine the content-heavy but culturally aloof purveyor of demographically unshackled product. For in his zeal to expand its library of content, Bob Iger has drop-kicked the Disney moniker to enter new and expanding marketplaces only to position a product that runs well afar of the expectation of the Disney bounce.

In so doing, the once unrivaled status of the Disney brand has become a catch-all for entertainment and its associated byproducts that are increasingly a strange and sometimes conflicted ragbag of franchised acquisitions presented as some sort of media mélange for all ages and all palates. Or, as John Dreyer, the longtime and immediate past head of corporate communications for the Walt Disney Company, said upon the publication of the column Disney CEO Readies Magic Carpet for Exit, "Disney losing its Disney way."

With the company making its grandest play for a market that dwarfs all others, Disney has found itself adrift in a crisis of identity that breaches the foundation of the castle upon which an empire was built. For as turrets were raised, wings were added and a moat of meticulously positioned whimsy was filled in to expand the Disney footprint, something that looks decidedly more pedestrian than the fantastical inspiration for one of the world's most coveted brands has emerged.

Leverage has become the arch of entry into the Disney-verse, while the brand has been marginalized into a holding vehicle for assets that are worth more separately than that vested in the castle itself.

As Mr. Iger said at the 2013 Fortune Global Forum held in Chengdu:

I think the first thing you have to do is you have to obviously be aware of what your most significant brand attributes are. What makes your brand your brand? Why is it great? You have to focus on quality and on those attributes that, again, created the value in the first place. You can't look to cut corners. You can't look to make something with your brand on it that's any cheaper simply because it's going into a market that may not be able to afford it the way another market may have. You can't compromise in that regard. So it starts with what I'll call quality and a respect for an allegiance to the very brand attributes that created the value in the first place.

Now, considering Shanghai Disney is preparing to make its 2016 debut as Disney's first foray into the renminbi rich Chinese mainland after a less than stellar arrival in the former British colony of Hong Kong in 2005, there are lessons aplenty to learn from that delayed embrace and the long stalled entry into the single largest consumer market on offer to the world -- the whole of China. 


Under Mr. Iger's stewarding, Disney has partnered with the Shanghai Shendi Group, an umbrella name placed on a panoply of government-owned companies created to facilitate Western investment as a massive anti-graft campaign is just now rattling Beijing and beyond, to introduce a Disney 'branded' park to those consumers. A flag in the ground for Disney. A flag that has been in the works since the prime of Michael Eisner's reign at Disney and one that nearly collapsed entirely by the summer of 2006.


Indeed, Mr. Iger had to leave the annual Herb Allen retreat for media moguls, tech tycoons and other scripters of society in Sun Valley for an unscheduled trip to Shanghai that day in 2006, scrambling to save face and leading to a denouement worthy of great scrutiny by any company -- especially those entities whose trade is in intellectual property -- wanting to enter China.

Or, as Dalian Wanda Group Chairman Wang Jianlin, whose real estate and entertainment empire is building its North American headquarters adjacent to the Beverly Hilton at 9900 Wilshire Boulevard in Beverly Hills, said on the same panel at the Fortune Global Forum:

[W]e have so many Western companies in China, but you cannot simply replicate the Western ideas and philosophies in China. They need to adapt to the Chinese realities... So for Fortune 500 companies in China it's very important, it's imperative for them to learn traditional culture in China and how is it interrelated with the modern business culture.

Curiously though, the world beyond the berm is told the 330 million or so Chinese within a three-hour trip to the site on the other side of Shanghai's Pudong International Airport cannot wait to queue up for a boat ride on "It's a small world"or whatever Disney is offering up for its reported $5.5 billion marker. As, no, there will apparently be no attraction of that name at Shanghai Disneyland.

Not in China. Not in a country where Mickey, Minne and the rest of the gang are barely known. In a country where Disney might as well be Smith or Jones or Johnson. Well, maybe not that last one as Johnson & Johnson is actually a reasonably well-known brand throughout China.

The Walt Disney Company has a history of stumbling if not outright tumbling in its efforts to export Disney's brand of Americana. For reference, look no further than Euro Disney -- now known as Disneyland Paris -- and Hong Kong Disneyland. Of the latter, it is worth note that Disney has been known to Hongkongers from the early days of the Disney Brothers Cartoon Studio. Yet, to this day, with a direct link by MTR line to points throughout Hong Kong, Disney is barely able to keep up with the brand devoid, geographically hemmed in and animal exhibit heavy Ocean Park in Aberdeen.

Over lunch earlier this month at Neptune's in the Grand Aquarium, Ocean Park Hong Kong CEO Tom Mehrmann, who began his career as a street sweeper at Knott's Berry Farm just up the road from Walt's original Disneyland, said, "Disney still has to explain to some of its guests exactly what a 'Disney Park' is. We don't have that problem."

To further illustrate this point, visit Disney's outpost on Lantau, a parcel of reclaimed land near Hong Kong International Airport, and you will notice a different Disney. Some call it 'Disney-lite'. Others refer to it as 'McKingdom'. Regardless, there is a definite feel of a diminished product -- of a diminished brand -- on stage for the public's consumption.

For, on a spit of land with an audience topping seven million attached by subway line having a familiarity and a kinship with the West, sits the real experiment of Disney's entry into the Chinese market. And there, on a recent day, at a performance of The Lion King in a theater designed for Disney's Animal Kingdom in Orlando dropped into the Walt Disney Company's first Disney branded park in China, the actors sought to lead the audience in a rendition of the hit tune from this classic of Disney's second golden age of animation: Hakuna Matata.

Hakuna Matata. 
What a wonderful phrase. 
Hakuna matata. 
Ain't no passing craze.
It means no worries. 
For the rest of your days. 
It's a problem free philosophy.
Hakuna matata.

Arms raised high in the air, cast members -- on stage and off -- encouraged the capacity crowd to sing the infectious chorus. With lyrics blasting through the speakers and flashing on screens in the theater, they sought a simple singalong to the catchy and commercial hit written by Elton John and Tim Rice. Unmoved, the audience sat stone-faced. Child and adult alike.

Considering most individuals reading this are likely humming the tune or hearing it play as part of the soundtrack of their lives, that speaks poorly of Disney's penetration into the far less foreign landscape of Hong Kong. As for Shanghai, Mr. Iger continued on at the conference in Chengdu:

We're a brand that is viewed as good for me and good for my family. There are values to the Disney brand and what it stands for that have interested people all over the world. But, it's very, very important that while we bring Disney to a market we make sure that in that market it feels like, for instance, China's Disney.

In leaving the park on that recent evening, the dressed by and for Disney MTR cars filled with tired visitors exposed to, saturated in, that which is the Disney Parks experience offered up in Hong Kong. Looking to the left, to the right, all around, not one visitor had that uniquely American rite of passage positioned upon their head. Mickey ears. Not one.

And, in the second largest market for its product and the largest consumer market on the planet, Disney's Frozen, the highest grossing animated film ever having delivered over $1.27 billion in ticket sales and the fifth-highest grossing film of all time, earned little more than $48 million. Less than four percent of its global box office.

Welcome to China, Bob.

Gary Snyder is a member of the Redstone family, whose company, National Amusements, owns Viacom and CBS, among other media assets. He is an advisor on Western media and culture to China.