Showing posts with label bargain basement. Show all posts
Showing posts with label bargain basement. Show all posts

August 17, 2025

California Adventure's Return to Excellence and It's "Bargain Basement Imagineering" at Opening


While some Disney fans like me think California Adventure has become a misguided mess (Pixar Pier and the like), others who were around at opening of the park in 2001- me included- know its not nearly the disaster now as it was then. When the announcement of a full re-envisioning was announced, anxiously awaited Imagineering to bring a bit of class to the park with Cars Land and Buena Vista Street. Yet, after a great rebirth, it seemed the park had mostly lost its way. In fact, I haven't even seen Avengers Campus or San Fransokyo because I just don't care. And count me in as one who loves Big Hero 6!

Those of us that still appreciate old school high quality projects are awaiting a sparkling new Coco boat ride, perhaps a greatly themed Pandora, and maybe even new additions to Avengers Campus. Will these balance out the cheap makeovers the park has been given since its amazing rebirth in 2012? Here's hoping! 

Let's look back on what was actually built come opening day. Why? First, it will help us appreciate the transformation and put it all in perspective- even if more recent decisions have made some of us question what the suits were thinking.  

As you'll see by looking at the concepts for the park version 1.0, the painters brush can be unintentionally (or intentionally) deceiving! Secondly, due to the cost-cutting measures of the leadership of the time, it reminds us what poor foundations the Imagineers are stuck working with while they continue trying to expand this greatly improved park. So, join me now as we go back in time to the opening of California Adventure through the artist's lens...



As we look at concept art from the first incarnation of California Adventure, let's compare what we saw in the preview center versus what the park really looked like to an opening day guest. Many visitors, myself included, expressed displeasure at what was found at this new park. So did the media and for a good reason.


Let's begin with the park entrance. The tile murals flanking the sides are really well done. The CALIFORNIA letters are a unique touch and both together clearly communicate this is not Disneyland. It's not a bad design, there's just no follow through. When the Disney advertising experts have to create a fictionalized version of the entrance for promotional purposes, this should be the first clue that the park has some serious problems and design flaws.


It is what we encounter once walking past the turnstiles that shouts "bargain basement" design. Looking right through the gates brings a very ordinary looking area, nothing to entice a visitor who is considering a day at this park.

The Sunshine Plaza reigns as the ugliest and least original park entrance area in Disney's history. Yes, this includes the even less imaginative Walt Disney Studios in Paris! Framed by an out of place replica of the Golden Gate Bridge, the environment matches a low budget outlet mall, appropriately setting the stage for what is found in most of the park.

The Sun fountain is an interesting structure, but it really belongs in an open garden at a hotel, in the midst of a walkway from the parking area or just someplace else. Not large enough in scale to impress, not a fitting centerpiece for the park. In some ways, it is appropriate. This is big and flashy with a contemporary edge- but it lacks substance.


Moving on, let's head to the Hollywood Pictures Backlot. At first glance, it is a pretty Disneyesque area, a more playful version of the main drag at Disney's Hollywood Studios. The centerpiece, and clearly the highlight at opening, is Disney Animation.

Frankly, this is one impressive showcase! Beyond the park's signature flight simulator attraction, this gem is filled with the kind of care in execution that should have been found all over the park. The Animation Courtyard has an impressive layout that dazzles, and The Sorcerer's Workshop, including Beast's Library, feels like a walk-thru dark ride, drawing guests in further and further inside. It's easy to spend an hour here just watching the transformation in the library. Well done, Imagineers! In a nod to the Studios old working animation area, The Animation Academy truly provides a fun and informative demonstration of the art of the wonderful and ageless 2-D process. (Below is altogether different concept for Disney Animation.)


Beyond this great little attraction is where the troubles begin. Wandering around the rest of this land, guests discover raw steel and bland walls lie behind the great looking storefronts. Even the seemingly impressive Hyperion Theater is really just one great optical illusion. Just a big box but one with state-of-the-art facilities inside. However, it is a facility with no lobby and no restrooms!




Nearby, the past its prime MuppetVision 3D show is found. Not too thrilling an idea or presentation. It's a quick retread from Florida to save some cash- and an attempt by Disney to relaunch a very tired but admittedly once charming franchise.

The worst of the (Back) lot, however, is the only dark ride found here in 2001. In one of the oddest moves ever for a Disney park, the Imagineers designed and built the strange Superstar Limo attraction. The building housing the ride is at once quirky and likable to some degree, but the experience inside is just plain bizarre. Hosted by an on-screen agent who seems like someone you'd never let your children be alone with, the limo ride takes you through a tongue in cheek and trendy Hollywood filled with animatronics of "B" list celebrities from the Disney Studio. It quickly became the laughing stock of the theme park industry and a symbol of everything wrong with California Adventure. Less than a year from its premier, this ride quickly disappeared forever.




In a bit of poor planning, the Backlot's main street becomes a dead end, so let's cross back over to Condor Flats, a recreation of a California desert airfield.

Condor Flats effectively marks the entrance to The Golden State district, the portion of the park that truly strengthens the California theme. The airstrip is a small area to be sure, but it houses the park's signature attraction, Soarin' Over California. All the quibbles of the queue and its minimal theming aside, this film experience is the emotional heart of the park. Californians are rightfully proud of their state and its stunning diversity of landscapes. The photography is exhilarating, the musical score heightens the mood, and the ride mechanism impresses to thrilling results. It is the single standout attraction in the park. This crowd pleaser should not have been duplicated at any other resort. Period.



The true icon of this park, and one that for the first time is positioned to please hotel guests instead of park visitors, is Grizzly Peak. No expense was spared in creating an authentic and beautiful mountain environment. The rockwork created by the Imagineers ranks with the best of their efforts, including Big Thunder Mountain and the younger Expedition Everest. The landscaping is superb. The network of waterfalls, winding paths and viewing areas makes this part of the Grizzly Peak Recreation Area the most beautiful location of the entire Disneyland Resort. 
(Below is an amazing piece of artwork. Like the others, makes sure you click for a larger image.)

The setting for the Grizzly River Run is spectacular and "E" ticket worthy. However obvious short cuts have been taken with this attraction, starting with the design of the watercraft. The promotional poster below shows a whitewater excursion with an authentically styled raft. Somewhere between concept and execution, the attraction ended up with standard theme park fare circular rafts. Certainly the same company that could imagine and engineer leading edge ride systems for other attractions could find a way to build an authentic raft that was safe while providing the desired thrills!

Further cost-cutting took place by the exclusion of animatronic animals. Every other nature-based attraction designed by Disney uses them to good effect. From slow moving rides like The Jungle River Cruise to the high speed adventures of Big Thunder Mountain Railroad, there is simply no excuse for their absence except budgetary restraints. It's still a very fun attraction with terrific views of the park (and the less than beautiful city of Anaheim), but it could be so much more than it is.

Guests quickly noticed a trend in this new era Disney park: there may have been discounting on the attraction detail, but no expenses were lost when it came to the shops! California Adventure has some Disneyland quality shopping areas, and the Rushin' River Outfitters (below) is no exception.

Continuing a trend that began with Disneyland itself, the Redwood Creek Challenge Trail is a new take on the original park's Tom Sawyer's Island. Both provide plenty of fun as well as an area where younger visitors can run free. It is a nicely themed playground but not much more.

The limited number of attractions and cutbacks aside, this region of California Adventure provides the immersive environment that Disney guests are accustomed to finding at the parks. If only the rest of the small park had this much charm and care taken with it! The glaring shortcomings are only heightened when we enter into the San Francisco area, one far removed from the Golden Gate Bridge we found at the park entrance.




This tiny little sliver of San Francisco houses only restrooms, leaving guests who expected an elegant area such as New Orleans Square in a state of shock. In place of a fully realized cityscape, we find Golden Dreams, the film tribute to the history of the state. Originally envisioned as Circle of Hands, it was intended to be a heartwarming multimedia presentation of the brave men and women who settled and worked the land. Budget cuts again derailed the project. We are now left with a small scale but warm and politically correct vision of history. Unintentionally, this show is also one of the best arguments for Disney to stop using its a film stars as part of their attractions.


As we move around the bend, the beautiful Golden Vine Winery comes into view. Of course, so does the Pacific Wharf food court, Bountiful Valley Farm, and the surprising Paradise Pier.

The winery area charms guests with a sophistication not found elsewhere. Of course, like Napa Valley itself, we find a couple of pricy restaurants among the park's vineyard. Attractions? Oh yes, Seasons of the Vine is here- yet another film, this one highlighting the process of the art of winemaking from field to table. It is a slice of Epcot Center, an undiscovered gem. The music and photography perfectly capturing the area.

Across the way on this side of the bay is the Pacific Wharf. What could have been a wonderful setting for some California themed Disney attractions is reduced to mostly a food court with a couple of bakery tours using short films to tell the manufacturing story. The educational aspects of the park are important, however, they needed to be balanced out with traditional Disney attractions to justify the full ticket price.


Butting up to the Wharf is Bountiful Valley Farm, showcasing the agricultural impact of the state. Aside from yet another film, this one a clone of an additional 3D attraction from Florida, guests to the area are left without much to do except viewing tractors and watching a quite unimaginative fountain. In the age of "bargain basement" Imagineering, it's Disney storytelling at it's sorry best.


Controversial. Cheap and tacky. Off the shelf. Not what Walt would have wanted. Paradise Pier is all these things and more. And less. Much, much less.


Once guests had experienced the limited number of attractions in the other areas and the truly good live entertainment to be found, many headed toward Paradise Pier hoping to round out their day at Disney's recreation of a seaside amusement area.


The California Screamin' coaster stands tall over the area, and it is a roller coaster ride very worthy of a Disney park. Unfortunately, it is just a coaster- no great theming to be found here. No journey to outer space, no wildest ride in the wilderness, just an exposed track reaching for the sky. It is fun, day or night, but there are no Disney touches to be found except the giant glaring Mickey head. In this new fangled park, big, loud and obvious has mostly replaced the charming nuances of designers from earlier generations.


The rest of Paradise Pier is fleshed out with carnival games, kiddie attractions, swing rides, and an impressive Ferris Wheel. There's truly nothing magical or Disney here, yet the advertising department thought this was one of the best areas to show to promote the new park. What were they thinking? The public was not fooled, and the executives at Disney were left with an embarrassment on their hands.


Which brings us back full circle to the Blue Sky Cellar, housed in the old Seasons of the Vine building. Yes, it seems Disney is seriously trying to redeem itself by re-Imagineering the park. Starting with the areas that guests complained about the most, the makeover has started. The entrance to the park will be reworked. The Hollywood Backlot will get more improvements. The Pier will be a challenge but will still be a carnival. Plans even exist for a wonderful new land and a couple of great attractions worthy of the Disney of old. Will we see them? Will the proposed changes turn California Adventure from dud to star?

What can we learn from the "Bargain Basement Imagineering"? Concept art can be deceiving, and budgets can be reduced.  Disney has learned some important lessons from trying to fool us as they did in 2001. Now, after some serious recent disasters, they are going back to the basics of good design and Imagineering quality we saw in 2012... and I, for one, can't wait to see what lies ahead in the future! It may even make me return to the park once again. 

(All art copyright The Walt Disney Company.)

August 1, 2022

D23 2022: Much About Nothing?

Will the Disney Parks and Experiences presentation at this year's D23 be something work our excitement? Will the planned displays for Tiana's Bayou Adventure and the "new" Epcot make us beyond excited? Most importantly, will these additions be significant even to compete with Epic Universe down at Universal Orlando Resort? 
  

In a word, "NO!" Walt Disney Imagineering may have very grand plans for each of the parks, but let's be honest- they are not running the ship that Walt Disney built. Bob Chapek is, and it seems he has little desire to really stay competitive by building the attractions that blow away guests expectations. He'd rather just increase profits by taking advantage of guests and offering less for more money. Disneyland, Walt Disney World or in any other of their resorts, fleecing the faithful is his course.

At this stage of things, I'm not liking what I'm seeing. The Bargain Basement Imagineering a la California Adventure 1.0 is about to begin again. 

(Art copyright The Walt Disney Company.)

May 16, 2022

A Second Renaissance for California Adventure

Do you want to know what's next for Disney California Adventure? With the D23 convention coming up in August, and Disneyland's 70th anniversary on the horizon, it will take more than relative quiet about the DisneyForward project to keep us fans speculating on the future of Walt's park and its now legal age sibling.   

Concept art or otherwise, it's been awhile since I've written anything about Disney California Adventure. The constant Marvel character infusion into Avengers Campus is of little interest to me nor is the newest attraction, Web Slingers: A Spider-Man Adventure. Guardians of the Galaxy: Mission Breakout is old news, and I don't see anything on the immediate horizon of interest. However...

Way back in 2008, I rote a very, very long post about the park and its quite unfortunate Bargain Basement Imagineering. Readers loved it as it showed in visual form the stories behind the park and pieces of art for each attraction. But I'd never seen the piece above. From the beautiful Grizzly Peak and Soarin' Over California - the park's two success stories- to the dismal Bountiful Valley Farm (Tractors as an attraction?) and the shopping mall entry, it's all there to see. Certainly, it was an insult to us fans sitting next to Disneyland. Yet, months later, Japan would get Tokyo Disneysea. That was an even bigger insult.

Thankfully, new CEO Robert Iger admitted Michael Eisner made a huge mistake  by greenlighting the park as designed and announced a sure to be fabulous makeover of Anaheim's laughing stock theme park. Soon after another article came out by me: Imagineering A New Dream, a collection of new art and new stories. 

After a great beginning with Cars Land and Buena Vista Street, the park began to slide into its opening years plan as many additions to it were actual subtractions.  Pixar Pier is the worst of the offenders.

Will there ever be a third collection highlighting a fresh infusion of creativity, focus, and cash for the park that sits next door to Walt's Kingdom? Or will DisneyForward kill that dream?

(Art copyright The Walt Disney Company)

June 11, 2021

Port Disney Leads to Tokyo Disneysea Success and California Adventure Failure

And you thought Avengers Campus was lacking in ambition and execution! Take a look at the piece of concept art used to sell Port Disney to the city of Long Beach. Toss in the extravagance of EPCOT Center with a nautical theme, and you get a blockbuster Disney theme park. Or so it seems...

The grand entry.

In actuality, this was a well designed ploy by Michael Eisner to get the city of Anaheim to pony up big cash for what folks thought would be WESTCOT Center. But it was a true bait and switch. 

The second Disneyland Resort theme park would instead be the very underwhelming Disney California Adventure 1.0- a total flop creatively and financially. It would take another billion or so to transform it from the laughing stock of the theme park world to something vaguely resembling a Disney park- if only later to begin reverting to tacky and "hip and edgy".

In the meantime, quietly opening (at least to US Disney park fans) several months later in 2001 would be the grandest of all parks, Tokyo Disneysea in Japan. That park only gets better over time. And it is a consistent money maker from day one. 

You don't believe that California Adventure was once the bastion of what I call Bargain Basement Imagineering? Check out this look at DCA over its 20 year history and my very popular series, and view the concept art that formed the foundation of the park. It makes Spider-Man's WEB Slingers look like a masterpiece!

(Art copyright The Walt Disney Company.)

December 18, 2020

My Favorite Disney Park Photos: A Moody California Adventure

It's hard to believe that California Adventure will have its 20th Anniversary in February! I'll have a HUGE post to commemorate that coming your way. But in the meantime, here's a photo from a decade ago. It was a moody, overcast, grey afternoon- making it a prime photo opportunity! 

A morning view from the opposite direction.

The stationary California Zephyr may have disappointed guests who thought it would take them on a grand circle tour of the park, similar to Disneyland's Santa Fe Railroad, but it did offer a pretty good bakery, a solid ice cream spot, and a pretty unique little toy shop. 

The best part about it all, was the sense of California it gave the under Imagineered Six Flags-like second gate. There was so little true theming to be found that even the slightest hint of a nod to the culture and history of California stood out. 

The newly Imagineered park brought the charm of Buena Vista Street and the awesome and inspired Cars Land, but the Zephyr was a victim of the grand transformation. It's too bad. 

The entire park was Bargain Basement Imagineering at its worst. Yet, it does make for a fascinating history. If you want more, take a look at this series on articles on the blog. You'll be amazed and strikingly disappointed in what Disney executives of the time thought would be a compelling sister park to Walt's original Magic Kingdom!

In fact, there are over 400 articles on this blog about the little park that once was the laughing stock of the theme park world. Take a peek at Bargain Basement Imagineering beginning here. Part Two is here. Part Three (with the beginning of the park transformation) can be found here. There are also a large number of articles on this site that chronicle the transformation of the park through a look at Disney concept art, Imagineering a New Dream. Enjoy!

(Photographs copyright Mark Taft.)

February 8, 2020

California Adventure at 19: What's Behind and What's Ahead

According to those insiders on the great WDWMagic boards, a Coco attraction is in the works- a sure fire addition to the Disneyland Resort's second park, California Adventure. In a park with cultural festivals that can, at times, make it feel like a poor man's World Showcase from Epcot, it's a pretty good fit! The Mexican cultural had made a huge impact on California with everything from music, to food, to politics being affected. 

Yes, today marks 19 years ago that California Adventure opened to a collective thud once the public discovered all the shortcuts Disney took when building Anaheim's second Disney park. Over the years, they may have learned their lesson, although you wouldn't know it if looking at some of the most recent ill-conceived ideas that made it past wiser folks. 

What could be coming in addition to Avengers Campus, the Marvel focused mini-land debuting this summer? Where's the next big addition? Well, we can forecast where it won't be! The lovely Buena Vista Street just doesn't have the room, except perhaps for a small theater, and we know California Adventure does not need any additional films in its lineup. 

It won't be Cars Land, as that franchise is as dead as can be. The area is some of Imagineering's best work of late- on par with Star Wars: Galaxy's Edge and Pandora- but land is at a premium, so any expansion would not be a good use of space. Hollywoodland is a hot mess which needs a full overhaul, something the suits won't currently invest in. Grizzly Peak's beautiful but constricted by space as well, leaving the incredibly disjoined and ill-conceived Pixar Pier, where at least Coco somewhat fits. A beautiful Mexican style area would be a nice addition, but this is Bob Chapek's DCA, so that's out.  I'd venture that something like Emotional Whirlwind is on its way.


What about what came before? While the future of the park looks rather muddled, the past was also a mess of a bad decision after another until Robert Iger admitted it was a "brand withdrawal", paving the way for Buena Vista Street, Cars Land, and other enhancements. 

With over 400 articles on this blog about California Adventure, there's a lot more to read. But how did the park end up the mess it is now? Let's start by looking at the beginning...

Looking at the concepts for the park version 1.0, the painters brush was unintentionally (or intentionally) deceiving! Secondly, due to the cost-cutting measures of the leadership of the time, it reminds us what poor foundations the Imagineers were stuck working with.



As we look at concept art from the first incarnation of California Adventure, let's compare what we saw in the preview center versus what the park really looked like to an opening day guest. Many visitors, myself included, expressed displeasure at what was found at this new park. So did the media and for a good reason.


Let's begin with the park entrance. The tile murals flanking the sides are really well done. The CALIFORNIA letters are a unique touch and both together clearly communicate this is not Disneyland. It's not a bad design, there's just no follow through. When the Disney advertising experts have to create a fictionalized version of the entrance for promotional purposes, this should be the first clue that the park has some serious problems and design flaws.

It is what we encounter once walking past the turnstiles that shouts "bargain basement" design. Looking right through the gates brings a very ordinary looking area, nothing to entice a visitor who is considering a day at this park.


The Sunshine Plaza reigns as the ugliest and least original park entrance area in Disney's history. Yes, this includes the even less imaginative Walt Disney Studios in Paris! Framed by an out of place replica of the Golden Gate Bridge, the environment matches a low budget outlet mall, appropriately setting the stage for what is found in most of the park.

The Sun fountain is an interesting structure, but it really belongs in an open garden at a hotel, in the midst of a walkway from the parking area or just someplace else. Not large enough in scale to impress, not a fitting centerpiece for the park. In some ways, it is appropriate. This is big and flashy with a contemporary edge- but it lacks substance.


Moving on, let's head to the Hollywood Pictures Backlot. At first glance, it is a pretty Disneyesque area, a more playful version of the main drag at Disney's Hollywood Studios. The centerpiece, and clearly the highlight at opening, is Disney Animation.

Frankly, this is one impressive showcase! Beyond the park's signature flight simulator attraction, this gem is filled with the kind of care in execution that should have been found all over the park. The Animation Courtyard has an impressive layout that dazzles, and The Sorcerer's Workshop, including Beast's Library, feels like a walk-thru dark ride, drawing guests in further and further inside. It's easy to spend an hour here just watching the transformation in the library. Well done, Imagineers! In a nod to the Studios old working animation area, The Animation Academy truly provides a fun and informative demonstration of the art of the wonderful and ageless 2-D process. (Below is altogether different concept for Disney Animation.)


Beyond this great little attraction is where the troubles begin. Wandering around the rest of this land, guests discover raw steel and bland walls lie behind the great looking storefronts. Even the seemingly impressive Hyperion Theater is really just one great optical illusion. Just a big box but one with state-of-the-art facilities inside. However, it is a facility with no lobby and no restrooms!




Nearby, the past its prime MuppetVision 3D show is found. Not too thrilling an idea or presentation. It's a quick retread from Florida to save some cash- and an attempt by Disney to relaunch a very tired but once charming franchise.

The worst of the (Back) lot, however, is the only dark ride found here in 2001. In one of the oddest moves ever for a Disney park, the Imagineers designed and built the strange Superstar Limo attraction. The building housing the ride is at once quirky and likable to some degree, but the experience inside is just plain bizarre. Hosted by an on-screen agent who seems like someone you'd never let your children be alone with, the limo ride takes you through a tongue in cheek and trendy Hollywood filled with animatronics of "B" list celebrities from the Disney Studio. It quickly became the laughing stock of the theme park industry and a symbol of everything wrong with California Adventure. Less than a year from its premier, this ride quickly disappeared forever.




In a bit of poor planning, the Backlot's main street becomes a dead end, so let's cross back over to Condor Flats, a recreation of a California desert airfield.

Condor Flats effectively marks the entrance to The Golden State district, the portion of the park that truly strengthens the California theme. The airstrip is a small area to be sure, but it houses the park's signature attraction, Soarin' Over California. All the quibbles of the queue and its minimal theming aside, this film experience is the emotional heart of the park. Californians are rightfully proud of their state and its stunning diversity of landscapes. The photography is exhilarating, the musical score heightens the mood, and the ride mechanism impresses to thrilling results. It is the single standout attraction in the park. This crowd pleaser should not have been duplicated at any other resort. Period.



The true icon of this park, and one that for the first time is positioned to please hotel guests instead of park visitors, is Grizzly Peak. No expense was spared in creating an authentic and beautiful mountain environment. The rockwork created by the Imagineers ranks with the best of their efforts, including Big Thunder Mountain and the younger Expedition Everest. The landscaping is superb. The network of waterfalls, winding paths and viewing areas makes this part of the Grizzly Peak Recreation Area the most beautiful location of the entire Disneyland Resort. 

The setting for the Grizzly River Run is spectacular and "E" ticket worthy. However obvious short cuts have been taken with this attraction, starting with the design of the watercraft. The promotional poster below shows a whitewater excursion with an authentically styled raft. Somewhere between concept and execution, the attraction ended up with standard theme park fare circular rafts. Certainly the same company that could imagine and engineer leading edge ride systems for other attractions could find a way to build an authentic raft that was safe while providing the desired thrills!

Further cost-cutting took place by the exclusion of animatronic animals. Every other nature-based attraction designed by Disney uses them to good effect. From slow moving rides like The Jungle River Cruise to the high speed adventures of Big Thunder Mountain Railroad, there is simply no excuse for their absence except budgetary restraints. It's still a very fun attraction with terrific views of the park (and the less than beautiful city of Anaheim), but it could be so much more than it is.

Guests quickly noticed a trend in this new era Disney park: there may have been discounting on the attraction detail, but no expenses were lost when it came to the shops! California Adventure has some Disneyland quality shopping areas, and the Rushin' River Outfitters (below) is no exception.

Continuing a trend that began with Disneyland itself, the Redwood Creek Challenge Trail is a new take on the original park's Tom Sawyer's Island. Both provide plenty of fun as well as an area where younger visitors can run free. It is a nicely themed playground but not much more.

The limited number of attractions and cutbacks aside, this region of California Adventure provides the immersive environment that Disney guests are accustomed to finding at the parks. If only the rest of the small park had this much charm and care taken with it! The glaring shortcomings are only heightened when we enter into the San Francisco area, one far removed from the Golden Gate Bridge we found at the park entrance.





This tiny little sliver of San Francisco houses only restrooms, leaving guests who expected an elegant area such as New Orleans Square in a state of shock. In place of a fully realized cityscape, we find Golden Dreams, the film tribute to the history of the state. Originally envisioned as Circle of Hands, it was intended to be a heartwarming multimedia presentation of the brave men and women who settled and worked the land. Budget cuts again derailed the project. We are now left with a small scale but warm and politically correct vision of history. Unintentionally, this show is also one of the best arguments for Disney to stop using its a film stars as part of their attractions.


As we move around the bend, the beautiful Golden Vine Winery comes into view. Of course, so does the Pacific Wharf food court, Bountiful Valley Farm, and the surprising Paradise Pier.

The winery area charms guests with a sophistication not found elsewhere. Of course, like Napa Valley itself, we find a couple of pricy restaurants among the park's vineyard. Attractions? Oh yes, Seasons of the Vine is here- yet another film, this one highlighting the process of the art of winemaking from field to table. It is a slice of Epcot Center, an undiscovered gem. The music and photography perfectly capturing the area.

Across the way on this side of the bay is the Pacific Wharf. What could have been a wonderful setting for some California themed Disney attractions is reduced to mostly a food court with a couple of bakery tours using short films to tell the manufacturing story. The educational aspects of the park are important, however, they needed to be balanced out with traditional Disney attractions to justify the full ticket price.


Butting up to the Wharf is Bountiful Valley Farm, showcasing the agricultural impact of the state. Aside from yet another film, this one a clone of an additional 3D attraction from Florida, guests to the area are left without much to do except viewing tractors and watching a quite unimaginative fountain. In the age of "Bargain Basement" Imagineering, it's Disney storytelling at it's sorry worst.


Controversial. Cheap and tacky. Off the shelf. Not what Walt would have wanted. Paradise Pier is all these things and more. And less. Much, much less.


Once guests had experienced the limited number of attractions in the other areas and the truly good live entertainment to be found, many headed toward Paradise Pier hoping to round out their day at Disney's recreation of a seaside amusement area.


The California Screamin' coaster stands tall over the area, and it is a roller coaster ride very worthy of a Disney park. Unfortunately, it is just a coaster- no great theming to be found here. No journey to outer space, no wildest ride in the wilderness, just an exposed track reaching for the sky. It is fun, day or night, but there are no Disney touches to be found except the giant glaring Mickey head. In this new fangled park, big, loud and obvious has mostly replaced the charming nuances of designers from earlier generations. 

The rest of Paradise Pier is fleshed out with carnival games, kiddie attractions, swing rides, and an impressive Ferris Wheel. There's truly nothing magical or Disney here, yet the advertising department thought this was one of the best areas to show to promote the new park. What were they thinking? The public was not fooled, and the executives at Disney were left with an embarrassment on their hands.
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In the next segment of the story (link below), we discover Disney got serious about fixing the park.  Starting with the areas that guests complained about the most, the makeover worked. The entrance to the park was reworked into the lovely Buena Vista Street. The Pier changed but was still more or less a carnival. Cars Land drew the crowds, but Hollywoodland remained full of DCA 1.0 design.

What can we learn from the "Bargain Basement Imagineering"? Concept art can be deceiving, and budgets can be reduced. Disney has learned some important lessons from trying to fool us as they did in 2001. What would they do next?

What to read more as they changed direction? Go to Imagineering a New Dream, my article that begins here. More history, more stories, more concept art.

(All art copyright The Walt Disney Company.)