Friday Morning at California Adventure 2012

In what is now a vintage photo of a time long ago, here's a shot of the Twilight Zone Tower of Terror from A Bug's Land at Disney California Adventure. Arguably, the park hit its peak when I took this photo in 2012. 

The magnificent Cars Land made its debut along with the beautiful Buena Vista Street, showcasing the talents of a team of Imagineers able to take the bad execution of an interesting but flawed concept and create something full of life, charm, and interest. It was exciting time to look ahead! 

Of course, it's been mostly downhill from then for this little park directly across from Walt's baby. Pixar Pier made a bad idea even worse and Avengers Campus seems to be saddled with a half baked execution. What is it with the suits lately? From the disaster of Star Wars: Galaxy's Edge next door, they just can't seem to remember the basic principles that make great theme park designs a success both creatively and financially.

(Photograph copyright Mark Taft.)

Goodbye Bugs and Hello Marvel!

Today concludes the last day of operations for A Bugs Land at California Adventure. Making way for a Marvel themed area, the charming mini land unfortunately also had a very temporary looking set of carnival attractions that appealed to the preschool guest and their parents. Not compelling, but it was a quick answer to those who complained California Adventure 1.0 had little to offer the youngest guests. And they were right! It also had very little to offer everyone else...

(Photograph copyright Mark Taft.)  

Goodbye California Screamin'- Hello Incredicoaster!

Here's your first look at the new-ish Pixar Pier- the really awful but ultimately unavoidable transformation of the better than it was but still not great Paradise Pier. Just when the park was getting more cohesive, somebody from headquarters forces Imagineering to come up with this. Glad they left the Mickey head.

Screamin' goes goodbye in January, and the Incredicoaster launches in Summer of 2018- just in time for chapter two of the Incredibles story. One of my favorite Pixar movies, but the transformation is unnecessary. At least the coaster will finally be painted.

Hopefully the attractions from A Bug's Land will make it over before the area is destroyed to make room for Marvel. 

Lastly, I'm glad this is happening in place of the Disneyland Resort "gaining" its own Toy Story Land. That would be much worse.

More transformation information on the Disney Parks blog.

(Art copyright The Walt Disney Company.)

Imagineering Tries Again: Bargain Basement Version 1.5

Note: I had so much fun offering Bargain Basement Imagineering 1.0 a few weekends ago, I thought I'd repost the 1.5 version. Remember 2.o is on line as well! Also, Tomorrowland Mondays continue next week. Enjoy!

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Once the Grand Opening of Disney's California Adventure was behind them, the executives of The Walt Disney Company waited for the crowds to come- and waited and waited and waited.

Early renderings, models and posters of the park communicated poorly- or maybe accurately, prominently featuring the carnival side of California Adventure and the film making aspects, things that could be found at other southland amusement parks.

Bad weather, the economy, misunderstanding of the park- all these reasons were given as to why the crowds didn't materialize. Why didn't the public appreciate groundbreaking attractions like a small area of crops and a tractor display? What was wrong with carnival attractions that could be found at state fairs? Eventually, reality set in: Disney had tried to sell the park as the peak of Imagineering efforts, but the public saw through all the hype and advertising.

The original Magic Kingdom, Disneyland, was doing just fine, thank you, but its newer sister park was clearly the less favored ugly duckling. The numbers were dimsal. Park managers and sponsors were less than delighted.

From the guest standpoint, surveys seemed to indicate that Disney had forgotten much about what made a beloved park. There were too few attractions for families, too many film-based theater shows, clones of secondary draws from Walt Disney World, and overall very little magic and theme.

The most oft criticized area was Paradise Pier, a modern version of an old seaside amusement park. Unfortunately, this area was executed as a cheap version of a Six Flags park- full of iron rides with little originality or dressing. The park entrance, dubbed the Sunshine Plaza, was said to create a "hip and edgy" vibe for the park, but more excitement was to be found at the very places it emulated: Southern California shopping malls.

The only true new and winning area seemed to be the Golden State, an area that most celebrated the California theme. Even that district was not without it problems, as fans realized the park's icon was a beautifully designed mountain that held a mundane and off the shelf raft ride. Adjacent was an imaginative children's play area themed to California's mountain landscapes. The raft ride, what should have been an incredible attraction, was just passable- much like most of the park. There was one bright spot- Soarin' Over California, and that soon made its way to Epcot, stripping this struggling park of its one jewel.

Something had to be fast as the park was quickly becoming the laughingstock of the theme park and entertainment industry. When it became impossible to change public opinion, the next best plan of attack was to add to the park and add to it quickly. So now, here is a compilation of concept art for the next stage of this poorly executed second theme park at the Disneyland Resort.

A quick addition was made to the Hollywood Pictures Backlot area: Who Wants to Be a Millionaire: Play It! This guest experience was based on the over exposed television show. It was a fun attaction, but really did nothing to bring in the crowds. Once the television show lost its audience, so did the attraction, closing quickly thereafter.

This rush to bring in guests had another down side. Once proposed attractions for the Backlot area were now abandoned. This included the immensely fun Armageddon special effects show built at Walt Disney Studios Paris.

In an effort to bring more Disney to the park, characters were added and the unique California flavors were decreased. The wonderful Eureka parade gave way, and Disney announced that Flik's Fun Fair, a kid oriented play area, and a reworked (but less impressive) Twilight Zone Tower of Terror would soon be added.

One of the odder choices for an attraction in Disney theme park history was Superstar Limo. This journey through Hollywood streets was so unpopular that it was shuttered in 2002. Speculation on a replacement ranged from a reworking of the original theme to a classic Disney character filled excursion to appeal to children.

The characters did end up inhabiting the stomping ground of Superstar Limo, however, they were Pixar characters from the popular Monsters Inc. film. Making its debut in 2006, this attraction made great use of its previous work on a fairly reasonable budget. Certainly, the attraction was as good as any smaller dark ride in Disneyland, but all these changes were not enough. Additionally, this choice signed a new change in strategy- California seemed to be on its way out, characters, and Pixar chracters in particular, were on its way in. This trend would start with the earlier inclusion of A Bug's Land in 2002.

Once Disneyland's 50th anniversary was complete, the focus would reshift to its smaller, less charming sibling. It seems the Disney executives finally understood they couldn't fool the consumer with a second rate park. With a new Chief Executive came a big announcement and much money accompanied with it. Did the company really understand? Time will tell. They have one last chance to convince the public that California Adventure is a real Disney quality park. Will they follow through with the eleborate plans, concepts and models in the Blue Sky Cellar? Stay tuned...

(All concept art copyright The Walt Disney Company. Special thanks to Brett Garrett from Visions Fantastic for his photo of the first piece.)

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As my computer has recently crashed and I lost a lot of files, feel free to send me pieces of concept art YOU have. I will gladly add them to this or future posts! Thanks.