Walt directed the ship- and the park was better for it- but he also knew what it took to "sell" his projects. Not only did he get Pepsi to invest in the attractions creation when it came to the New York World's Fair, he got the rights to bring it home to Anaheim's Fantasyland, and his team brought in yet another sponsor there. Smart guy! In the photo above, he's shown with sponsor Bank of America's head honcho as the attraction's exterior was being completed.
Walt was savvy! He wanted to best for his guests, and he creatively found ways to enhance the park. The focus on excellence resulted in happy investors in the company. It's certainly a strategy that paid off. Something that future CEO's did at times understand and sometimes not at all. Where would you rank the three most recent: Michael Eisner, Robert Iger, and Bob Chapek? I'd say it was most definitely a mixed bag. Truth is, there is still no one like Walt!
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