With all the talk on Miceage about Al Lutz's recent article on Starbucks and Disneyland...
Here's the index of the 1957 Disneyland Souvenir Guide. A detailed look of what is on it is pretty revealing. Lots of corporate sponsors to be sure. More than expected when we think about "the good old days", yet- it is offset by probably the greatest incarnation of Frontierland to date!
(Artwork copyright The Walt Disney Company.)
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