August 8, 2023
Another Look at Marc Davis' Imagineering Art for Pirates of the Caribbean
January 6, 2023
The Country Bear Jamboree Shattered My Dreams
To think I have Dave Snyder from Walt Disney Imagineering to blame for this! The year was 1975. My dad was doing a project for work (as a computer
programmer) and ended up meeting him. Truly, a very nice man to agree to meet up a young fan of Disneyland and theme park design. He is quoted in Leslie Iwerk's excellent book The Imagineering Story as well as being interviewed in the Disney+ series of the same name.
He agreed to meet, taking us backstage of the Country Bear Jamboree at Disneyland, actually below stage. Henry was huge! All those Audio-Animatronics were! Since we were there during park hours and the show was actually playing, watching how complex the work was mechanically, I was just so impressed. Of course, over lunch in the employee cafe, we talked about what it took to be an Imagineer.
When I got home, into the library I went to investigate it further, and I realized the incredible artists
who worked there were the very best in the industry. World class as a matter of fact.
My artwork was pitiful in comparison. I had no other skills to market (or so I thought at that point in time) nor did I realize there were jobs like show writers, engineers, or hundreds of other jobs that were represented by Disney in that division. So, that was that.
But thanks to my Dad for arranging something so special. And to Mr. Snyder for investing his time to bless and encourage a young teenager.
I eventually ended up in the travel business as my first real career... But as you can tell from reading the blog, Imagineering is still my dream job and my first career love!
(Photograph copyright The Walt Disney Company.)
June 19, 2019
The Main Street Cinema, Country Bear Jamboree, and the Heart of a Disney Park
October 8, 2018
Marc Davis Compilation of Attraction Art in One Serving
June 28, 2018
The Country Bears Introduce the Critter Country 500
Many ideas were tossed about as they tried to come up with something fresh for those Hillbilly Bruins. A small flume type attraction was considered as well as a silly road race, shown above. (You can see more concept art for the race here.)
The great sounding "Critter Country 500", a fun road race for all ages was one of the ones with the best chance of making the cut. But it wasn't to be. Even this rending by Christopher Merritt couldn't convince the suits. Pooh won out, taking his place at Disneyland.
(Oh yeah. Come back tomorrow for my trip report on Disney World After a Decade- Day Three at Epcot... then, the Magic Kingdom.)
(Concept art copyright The Walt Disney Company.)
March 23, 2018
Country Bear Jamboree Opens Today!
June 15, 2017
Disneyland Time Machine: Music to My Ears
June 20, 2016
Silly Old Bears at the Jamboree
January 5, 2015
Ladies and Rogues: Pieces of Art for Pirates of the Caribbean
December 5, 2014
Western River Expedition: Thrills Before Splash Mountain
June 14, 2011
Disneyland's Secluded Hideaway
Call it the Golden Bear Lodge, the Hungry Bear Restaurant, or something entirely different if you want, but this backwoods dining hall out in Critter Country is one of Disneyland's most beautiful and secluded treats. This lovely piece of concept art covers it pretty well.Even if I don't actually eat there, I always take a few moments out of my day to go to the farthest table and sit. Enjoying the Mark Twain rounding the bend, an occassional canoe gliding by, and the abundance of wildlife, its always a surprise that this tranquil spot is right in the middle of Orange County, California.
(Art copyright The Walt Disney Company.)
March 11, 2011
Disneyland Attraction Posters: The Critter Country Collection
The grand opening of Walt Disney World and the Magic Kingdom in 1971 had a significant impact on Disneyland in California. Following several years of very impressive attractions and explosive growth in guest numbers, the focus shifted to Florida. With New Orleans Square, the Pirates of the Caribbean, the Haunted Mansion and the New Tomorrowland, the risk-taking Imagineers amassed an incredible string of stunning successes. The public was quick to respond with increased attendance and increased spending in shops and eateries. It was now time to focus on Florida where the company was opening an entire resort and not just an individual theme park.
Certainly, Florida's Magic Kingdom used Disneyland's primary attraction roster and general layout as its blueprint with several attractions being slightly tweaked due to placement in a new land compared to the west coast park (The Haunted Mansion) or adjusted for Central Florida's less hospitable weather (It's A Small World). There were a few new attractions for the Magic Kingdom, and one of these quickly made its way to California: the Country Bear Jamboree.
The show itself began life as an entertainment concept for Disney's proposed Mineral King development, but when those plans fell apart, the very corny but clever Audio-Animatronic theater show was placed into the Magic Kingdom's Frontierland. It's blend of country music and hillbilly bears made it an instant hit.
Back in the day when a few years between new attractions was unheard of, the Disney suits decided to clone this Florida gem back to the California park, adding one additional theater to handle the expected crowds. The Indian Village closed, and the bears moved in, bringing a north woods feel to this quiet corner of the park. Along with Teddi Berra's Swinging Arcade, the seemingly Mile Long Bar, and the Golden Bear (now Hungry Bear) Restaurant, the new show created a brand new land that drew in guests- for a season. Interestingly, it was the first time that guests could be in the park and walk beyond the boundaries created by the tracks of the Disneyland Railroad.
When Michael Eisner took over the reins at the Walt Disney Company, he was wise enough to see the parks needed an injection of attractions that would compete with the thrills found at other amusement parks in the area. The fading popularity of the old Tomorrowland show, America Sings, provided the perfect opportunity to further expand Bear Country. Imagineer Tony Baxter and his team executed an idea for a log flume based attraction themed to Song of the South, an old Disney film filled with charm and controversy. With its deep storytelling, catchy music, repurposed animated characters, and a thrilling flume drop, Splash Mountain was destined to be another hit. The poster above celebrated its grand opening on July 17, 1989. The attraction continues to draw some of the longest lines at Disneyland regardless of the season.
Country Bear Jamboree was quickly losing an audience as guests from the west coast grew bored with the show's hillbilly flavor. The Imagineers tried to reuse the bears by creating a new thriiling attraction of a different flavor (go here), but the budget minded management- the same leadership involved with the creation of the disaster of California Adventure 1.0- vetoed the plan in favor of bringing another Florida attraction to California.
It was a silly old bear that created more change for this little corner of Disneyland. Winnie the Pooh remains a popular, beloved character in children's literature and in film. The Walt Disney Company opened a dark ride attraction in Florida which replaced Mr. Toad's Wild Ride in the Magic Kingdom. Four years later in 2003, another version of Pooh's attraction appeared in Disneyland, replacing the Country Bear Jamboree, which had run its course of popularity. Had the suits and the Imagineers planned better, Country Bear Jamboree could have stayed open if reduced to one theater, and Winnie the Pooh could have still been designed using the available space more creatively. This would have resulted in two attractions for children and families who chose not to ride or couldn't meet Splash Mountain's height restrictions. Bear Country became Critter Country to better reflect the home of its newest inhabitants. The new attraction's poster, however, did not appear until many years later, when Disneyland management continued to build a fan base for this less than wonderful dark ride.
As you can see, changing tastes affect the popularity of the park's attractions, and this in turn changes what ends up in the parks. What will come next to this area of Disneyland? Who knows, but my bet is the Imagineers still have some new tricks up their sleeves.
Next stop on our grand circle attraction poster tour- the Old and Wild West!
(Art copyright The Walt Disney Company.)
July 20, 2010
Disney Park Countdown- #4 The Magic Kingdom, Walt Disney World
There is a magic that is Walt Disney World, a magic that existed at its opening almost 40 years ago, a magic that still exists today. It's not a kingdom without its deserved criticisms, but Florida's first Disney park shines above it all.
As a Californian where the smaller, more charming, and original Disneyland was my "home" park, it would be easy to think that I have little attachment to the Magic Kingdom. You'd be wrong! From my trips there as a young teen, to visits with my children, to my last visit in 2009, I still get a rush journeying by ferry over the Seven Seas Lagoon and walking under Main Street's elaborate train station. That first view of the castle still wows me. The grand scale and scope of the place sets the Magic Kingdom apart from the one graced by Walt's steps as do its many unique attractions. Just going down that list is pretty impressive for a park often dismissed as a lesser clone of Disneyland: The Hall of Presidents, Country Bear Jamboree, Swiss Family Treehouse, Tomorrowland Transit Authority, Carousel of Progress, and my favorite 3D film, Mickey's Philharmagic.
In my earlier visits, If You Had Wings ("...had wings, had wings, had wings...") was a must see, the Plaza Swan Boats circled the plaza, the Mickey Mouse Revue played to packed houses, Mr. Toad's Wild Ride ran double courses around London and the countryside, and the stunning Nautilus submarines cruised the Fantasyland waters on its 20,000 Leagues Under the Sea journey with Captain Nemo. In later years, the truly edgy Alien Encounter and the entertaining Timekeeper were the centerpiece of a stunning Tomorrowland remodel. Granted today's line up also includes missteps with attractions from the awful Stitch's Great Escape to the out of place Monsters Inc: Laugh Floor!Liberty Square remains one of the most beautiful and delicately imagined Disney lands in any park. This tribute to Americana and those who gained our initial freedom is at once patriotic, inspiring, and unique. Walking through the area and taking in its sights brings me a thousand miles away from Central Florida. The entire experience of Liberty Square is much more effective than the singular building and attraction of the American Adventure at Epcot.
Regarding the remaining lands, only Tomorrowland and Main Street U.S.A. are very effective, but even those suffer from the character infusion in the land of the future and the shopping experience the "turn of the century" has turned into. Frontierland feels remote but pressed back into a corner. It needs something new. Adventureland was once beautiful. The overall atmosphere and mystique has been destroyed, with Caribbean Plaza needing to see the return of its unique blend of entertainment, shopping, and eateries. For now, Fantasyland pales compared to its other cousins. (Hong Kong Disneyland's version is its equal from what I can see.) Honestly, each Disney park has its imperfections. The Magic Kingdom is no exception, although its size and scale makes them more obvious.
Dining in the Magic Kingdom offers much variety. The handsome Liberty Tree Tavern, the nautical Columbia Harbour House, and the beautiful Crystal Palace leap to mind as primary examples here. Certainly, dining inside Cinderella Castle is still great fun for little ones. Who can resist Main Street's Confectionary or a Mickey Mouse Ice Cream bar? That said, it is time to get the Diamond Horseshoe back to its high-kicking dancehall routines.
Shopping used to be pretty good here, especially when the Magic Kingdom was the sole park. In this aspect, Liberty Square was once the New Orleans Square of Florida- there was a perfumerie, antiques store, a shop that focused on American history, and a bigger emphasis on authentic goods and reproductions fitting the theme. These days, it is the same old story: the requisite Christmas shop, etc. However, it is still the attractions that most define a park. When it comes to the Disney staples- adventures that almost require them being built for the opening of each additional Kingdom- it is a mixed bag of results. The newly improved Haunted Mansion has now moved past its California cousin, this Splash Mountain remains the best when in full working order, and Space Mountain's rockets offer an experience as different from that in California as it is from the one in Paris. Tomorrowland may have a couple of "dog" attractions at its entrance, but its architecture glows day or night! The energy of the Tomorrowland Transit Authority only adds to the excitement.
On the other side of the comparison equation, although I love the ending of Florida's It's A Small World, the exterior diminishes the wow factor to some degree. Pirates of the Caribbean, with the gorgeous fortress marking the queue still gives guests an abbreviated ride. Adventureland needs another makeover after the Aladdin themed addition, and the whole of Fantasyland is a disappointment when it comes to vast expanses of concrete replacing the lush gardens and green spaces of other parks. As I said, its a mixed bag. Yet even these inferior versions of Disney Imagineering staples outweigh the attractions found at California Adventure, Disney's Hollywood Studios, and Animal Kingdom.
What comes next to draw guests in? The Fantasyland Forest addition has its promising elements. The Little Mermaid: Ariel's Undersea Adventure is at the top, but character meet and greets do not a Wizarding World of Harry Potter make. Ramblings of new experiences for Frontierland are starting to make the rounds, but rest assured, Disney suits will make sure the park remains stagnant for a few more decades before making another large investment into the park.
Five down, three to go. There's one park remaining from California, Florida and France. Which will be at the top? Stay posted.
(Photos copyright Mark Taft.)
May 1, 2010
Audio-Animatronic Musicals Dead at Disney Parks
At one point in the not too distant past, Disney developed several musical variety attractions. The trend began in 1963 with the opening of "Walt Disney's Enchanted Tiki Room" and continued on with various shows opening in many theme parks around the world. This was a good fit for the time as American television was dominated by comedy, music, and variety shows.The spectacular success of "Tiki" meant there would be more to come. Eventually, there was a duplicate of the show in Florida dubbed "Tropical Serenade", as well as two others at the opening of the Magic Kingdom park, "The Mickey Mouse Revue" and "Country Bear Jamboree". In turn, the West Coast gained its own bear hoedown as well as another show - a tribute to America and its music, just in time for the country's bicentennial with "America Sings". With all these shows, theme park fans across the country had several chances to sit down and relax while they were entertained in air-conditioned comfort. A big bonus especially in the humid and hot Sunshine State.
The Magic Kingdoms were not the only Disney parks to receive these types of musical revues. The 1982 opening of the groundbreaking EPCOT Center, brought us Kitchen Kabaret, a strange little show about nutrition hosted by fruits and vegetables. For all of Disney's talk about the park heralding the next century, this cabaret was very retro, exactly the type of attraction that earned Disney parks the teen reputation of being "the place old people went." Or even just a place for little kids. (Think about the pizza hall Chuck E. Cheese!) It was an extremely long 12 years before this show was retired, but unfortunately it was replaced by an even worse presentation, Food Rocks.
Tokyo Disneyland's opening saw the first overseas presentations of the Magic Kingdom's shows, aside from "America Sings" which, thankfully had no place in Japan, and the Land pavilion's musical theater- which shouldn't have happened anywhere. Wiser heads prevailed for the planning of Disneyland Paris. None of these shows were featured, and the planned Beauty and the Beast musical theater presentation was axed in favor of other attractions. I must admit, since this is my favorite Disney animated movie, ( Do I really need to qualify this by saying "hand drawn"?), I was very much looking forward to this show.
Although initially quite fun, these musical shows were starting to wear thin with each repeat viewing. Attendance began to drop. Marc Davis' charming American characters found a new home in Splash Mountain, and the Mouse's Revue in Florida took up new digs at Tokyo's opening. A poorly planned and executed replacement for Serenade opened in Florida as a desperate attempt to keep an audience. At the Happiest Place on Earth, the Bears vacated their California home and made way for an English cub, with Food Rocks retiring for Epcot's version of the only California Adventure classic, Soarin'. In the middle of this transition time, the Imagineers wisely dropped plans for an alien cabaret to replace the poorly aging Carousel Theater in California. The era of theater shows starring animatronics had passed.
Being a music lover meant these shows had a longer life span for me than maybe necessary. Some shows weathered better than others. Having a soft spot for Hawaii and looking back fondly on our many vacations there, I was thrilled when the original Tiki Room was beautifully restored. I wished Disney had saved one theater for the Bears, but that was more for nostalgia value than anything else. (A rumored remake with famous country singers would have held some interest for another few years, however.) Just recently, I listened to the full recordings of the Disneyland shows from the 50th Anniversary set. Sad to say, but I found myself thinking these shows needed to be replaced. The Jamboree was charming for its time. America Sings, as much as I appreciate the talent of Mr. Davis and his sense of humor, has aged the worst of the lot. Even my beloved Tiki Room survives as a pleasant distraction due to my love for the islands.
Attractions aging poorly is not solely the domain of animatronic musical theater. Disney faces the same kind of challenges with its reliance on 3D film-based attractions and also with stage productions using live actors. Due to its large base of international versus local visitors, the Florida parks can last longer with aging shows and films, but not so in California, as evidenced by the feeble crowds for "Muppets" and "It's Tough to Be a Bug". Viewing the latest plans for California Adventure, we see the Imagineers themselves understanding the struggle they face. New adventures either involve interactivity or those that physically move us from place to place, all the while telling a great story.
The biggest lesson here for Disney is to understand their audience is constantly looking for something not found elsewhere. Disney cannot continue to rely on yesterday's methods and whatever is easiest (or cheapest) to do. In fact, while these types of musical shows are quickly disappearing stateside, you won't find audio-animatronic musicals at Hong Kong Disneyland or at the still coming Shanghai Disneyland either. Developing new technologies are a vital part to keeping things fresh and to bringing return visitors. Disney cannot allow their competition the luxury of beating them at their own game by passing on cutting edge ride or show systems offered by outside firms.
While in the parks, guests desire something new and different. Particularly in California where it is so easy to travel between parks, a variety in types of attractions and experiences contribute to keeping visitors around through mealtime and into the evening hours.
Balancing these truths and budgets are all part of the new rules for today's theme park game. As shown by the public's lukewarm reaction to the poorly executed but quickly improving California Adventure, rewriting the rules doesn't always work. The lessons learned at this park prove it is better to do it right the first time or pay the price. This time, they won't get increased attendance for a song.
(Art copyright The Walt Disney Company.)
July 20, 2009
Disneyland's Road Race to Nowhere
"The Happiest Place on Earth" had a bit of a glaring problem. At least it was obvious to the suits watching the park and its traffic patterns. Marc Davis' sweet but amusing Country Bear Jamboree seemed to have run its course with park visitors. Numbers continued to decline.The attraction occupied a big and beautiful wooded piece of real estate at Disneyland, just around the bend from the Haunted Mansion. It wasn't front and center as in the case of the attraction's location at Walt Disney World's Frontierland, but it was still a substantial chunk of the very small original kingdom. What to do?
The singing bears were now only to be found in Tokyo Disneyland and at Florida's Magic Kingdom. Oh, Pooh!
(Concept art copyright The Walt Disney Company.)
June 23, 2009
Birds and Bears: The Death of Disney Audio-Animatronic Musicals
At one point in the not too distant past, Disney developed several musical variety attractions. The trend began in 1963 with the opening of "Walt Disney's Enchanted Tiki Room" and continued on with various shows opening in many theme parks around the world. This was a good fit for the time as American television was dominated by comedy, music, and variety shows.The spectacular success of "Tiki" meant there would be more to come. Eventually, there was a duplicate of the show in Florida dubbed "Tropical Serenade", as well as two others at the opening of the Magic Kingdom park, "The Mickey Mouse Revue" and "Country Bear Jamboree". In turn, the West Coast gained its own bear hoedown as well as another show - a tribute to America and its music, just in time for the country's bicentennial with "America Sings". With all these shows, theme park fans across the country had several chances to sit down and relax while they were entertained in air-conditioned comfort. A big bonus especially in the humid and hot Sunshine State.
The Magic Kingdoms were not the only Disney parks to receive these types of musical revues. The 1982 opening of the groundbreaking EPCOT Center, brought us Kitchen Kabaret, a strange little show about nutrition hosted by fruits and vegetables. For all of Disney's talk about the park heralding the next century, this cabaret was very retro, exactly the type of attraction that earned Disney parks the teen reputation of being "the place old people went." Or even just a place for little kids. (Think about the pizza hall Chuck E. Cheese!) It was an extremely long 12 years before this show was retired, but unfortunately it was replaced by an even worse presentation, Food Rocks.
Tokyo Disneyland's opening saw the first overseas presentations of the Magic Kingdom's shows, aside from "America Sings" which, thankfully had no place in Japan, and the Land pavilion's musical theater- which shouldn't have happened anywhere. Wiser heads prevailed for the planning of Disneyland Paris. None of these shows were featured, and the planned Beauty and the Beast musical theater presentation was axed in favor of other attractions. I must admit, since this is my favorite Disney animated movie, ( Do I really need to qualify this by saying "hand drawn"?), I was very much looking forward to this show.
Although initially quite fun, these musical shows were starting to wear thin with each repeat viewing. Attendance began to drop. Marc Davis' charming American characters found a new home in Splash Mountain, and the Mouse's Revue in Florida took up new digs at Tokyo's opening. A poorly planned and executed replacement for Serenade opened in Florida as a desperate attempt to keep an audience. At the Happiest Place on Earth, the Bears vacated their California home and made way for an English cub, with Food Rocks retiring for Epcot's version of the only California Adventure classic, Soarin'. In the middle of this transition time, the Imagineers wisely dropped plans for an alien cabaret to replace the poorly aging Carousel Theater in California. The era of theater shows starring animatronics had passed.
Being a music lover meant these shows had a longer life span for me than maybe necessary. Some shows weathered better than others. Having a soft spot for Hawaii and looking back fondly on our many vacations there, I was thrilled when the original Tiki Room was beautifully restored. I wished Disney had saved one theater for the Bears, but that was more for nostalgia value than anything else. (A rumored remake with famous country singers would have held some interest for another few years, however.) Just recently, I listened to the full recordings of the Disneyland shows from the 50th Anniversary set. Sad to say, but I found myself thinking these shows needed to be replaced. The Jamboree was charming for its time. America Sings, as much as I appreciate the talent of Mr. Davis and his sense of humor, has aged the worst of the lot. Even my beloved Tiki Room survives as a pleasant distraction due to my love for the islands.
Attractions aging poorly is not solely the domain of animatronic musical theater. Disney faces the same kind of challenges with its reliance on 3D film-based attractions and also with stage productions using live actors. Due to its large base of international versus local visitors, the Florida parks can last longer with aging shows and films, but not so in California, as evidenced by the feeble crowds for "Muppets" and "It's Tough to Be a Bug". Viewing the latest plans for California Adventure, we see the Imagineers themselves understanding the struggle they face. New adventures either involve interactivity or those that physically move us from place to place, all the while telling a great story.
The biggest lesson here for Disney is to understand their audience is constantly looking for something not found elsewhere. Disney cannot continue to rely on yesterday's methods and whatever is easiest (or cheapest) to do. Developing new technologies are a vital part to keeping things fresh and to bringing return visitors. Disney cannot allow their competition the luxury of beating them at their own game by passing on cutting edge ride or show systems offered by outside firms.
While in the parks, guests desire something new and different. Particularly in California where it is so easy to travel between parks, a variety in types of attractions and experiences contribute to keeping visitors around through mealtime and into the evening hours.
Balancing these truths and budgets are all part of the new rules for today's theme park game. As shown by the public's lukewarm reaction to the poorly executed but quickly improving California Adventure, rewriting the rules doesn't always work. The lessons learned at this park prove it is better to do it right the first time or pay the price. This time, they won't get increased attendance for a song.
(Art copyright The Walt Disney Company.)
June 12, 2008
Songs for Simpler Times
At one point in the not too distant past, Disney developed several musical variety attractions. The trend began in 1963 with the opening of "Walt Disney's Enchanted Tiki Room" and continued on with various shows opening in many theme parks around the world. This was a good fit for the time as American television was dominated by comedy, music, and variety shows.The spectacular success of "Tiki" meant there would be more to come. Eventually, there was a duplicate of the show in Florida dubbed "Tropical Serenade", as well as two others at the opening of the Magic Kingdom park, "The Mickey Mouse Revue" and "Country Bear Jamboree". In turn, the West Coast gained its own bear hoedown as well as another show - a tribute to America and its music, just in time for the country's bicentennial with "America Sings". With all these shows, theme park fans across the country had several chances to sit down and relax while they were entertained in air-conditioned comfort. A big bonus especially in the humid and hot Sunshine State.
The Magic Kingdoms were not the only Disney parks to receive these types of musical revues. The 1982 grand opening of the groundbreaking EPCOT Center, brought us Kitchen Kabaret, a strange little show about nutrition hosted by fruits and vegetables. For all of Disney's talk about the park heralding the next century, this cabaret was very retro, exactly the type of attraction that earned Disney parks the teen reputation of being "the place old people went." Or even just a place for little kids. (Think about the pizza hall Chuck E. Cheese!) It was an extremely long 12 years before this show was retired, but unfortunately it was replaced by an even worse presentation, Food Rocks.
Tokyo Disneyland's opening saw the first overseas presentations of the Magic Kingdom's shows, aside from "America Sings" which, thankfully had no place in Japan, and the Land pavillion's musical theater- which shouldn't have happened anywhere. Wiser heads prevailed for the planning of Disneyland Paris. None of these shows were featured, and the originally planned Beauty and the Beast musical theater presentation was axed in favor of other attractions. I must admit, since this is my favorite Disney animated movie, ( Do I really need to qualify this by saying "hand drawn"?), I was very much looking forward to this show.
Although initially quite fun, these musical shows were starting to wear thin with each repeat veiwing. Attendance began to drop. Marc Davis' charming American characters finally found a new home in Splash Mountain, and the Mouse's Revue in Florida took up new digs at Tokyo's opening. A poorly planned and executed replacement for Serenade opened in Florida as a desperate attempt to keep an audience. At the Happiest Place on Earth, the Bears vacated their California home and made way for an English cub, with Food Rocks retiring for Epcot's version of the only California Adventure classic, Soarin'. In the middle of this transition time, the Imagineers wisely dropped plans for an alien cabaret to replace the poorly aging Carousel Theater in California. The era of theater shows starring animatronics had passed.
Being a music lover meant these shows had a longer life span for me than maybe necessary. Some shows weathered better than others. Having a soft spot for Hawaii and looking back fondly on our many vacations there, I was thrilled when the original Tiki Room was beautifully restored. I wished Disney had saved one theater for the Bears, but that was more for nostalgia value than anything else. (A rumored remake with famous country singers would have held some interest for another few years, however.) Just recently, I listened to the full recordings of the Disneyland shows from the 50th Anniversary set. Sad to say, but I found myself thinking these shows needed to be replaced. The Jamboree was charming for its time. America Sings, as much as I appreciate the talent of Mr. Davis and his sense of humor, has aged the worst of the lot. Even my beloved Tiki Room survives as a pleasant distraction due to my love for the islands.
Attractions aging poorly is not solely the domain of animatronic musical theater. Disney faces the same kind of challenges with its reliance on 3D film-based attractions and especially in Florida, also with stage productions using live actors. Due to its large base of international versus local visitors, the Florida parks can last longer with aging shows and films, but not so in California, as evidenced by the feeble crowds for the tired "Muppets" and "It's Tough to Be a Bug". Viewing the latest plans for California Adventure, we see the Imagineers themselves understanding the struggle they face. New adventures either involve interactivity or those that physically move us from place to place, all the while telling a great story.
The biggest lesson here for Disney is to understand their audience is constantly looking for something not found elsewhere. Disney cannot continue to rely on yesterday's methods and whatever is easiest (or cheapest) to do. Developing new technologies are a vital part to keeping things fresh and to bringing return visitors. Disney cannot allow their competition the luxury of beating them at their own game by passing on cutting edge ride or show systems offered by outside firms.
While in the parks, guests desire- and pay for- something new and different. Particularly in California where it is so easy to travel between parks, a variety in types of attractions and experiences contribute to keeping visitors around through mealtime and into the evening hours.
Balancing these truths and budgets are all part of the new rules for today's theme park game. As shown by the public's lukewarm reaction to the poorly executed California Adventure, rewriting the rules doesn't always work. The lessons learned at this park prove it is better to do it right the first time or pay the price. This time, they won't get increased attendance for a song.
(Art copyright The Walt Disney Company.)



















