January 22, 2010

Back By Popular Demand- Imagineering a New Dream: Disney's California Adventure 2.0

Editor's Note: While I finish up some new posts in the midst of a busy work schedule, I present a very popular post for viewing once more. The Disney Imagineers have worked up a great plan for California Adventure 2.0- and here it is in all its concept art glory! (If you want even more DCA art, search for "Bargain Basement Imagineering"- there are additional articles and art to be found!)
California Adventure was the not astounding success the Walt Disney Company wanted for the Disneyland Resort in California. Most fans detested the park, staying away in record numbers and complaining loudly at Guest Services and on line. Word of mouth was bad. Visitors to the resort saw Paradise Pier from afar, rightly thinking "carnival", and this poor impression only kept them away as well. Sponsors began to drop out. Quick fixes and "sure fire" attractions like The Twilight Zone Tower of Terror didn't do much for attendance.

Robert Iger wisely admitted the park hadn't met expectations, and along with a proposed one billion dollar plan to fix it, earned much respect from fans. Imagineering a New Dream began, and California Adventure 2.0 was on its way.

Much has already been written about what is ahead. No rehashing here, as a picture is worth a thousand words...

Pixar Play Parade

Toy Story Midway Mania

Blue Sky Cellar

New Paradise Pier

Games of the Boardwalk

Mickey's Fun Wheel

Grand Californian Expansion and Disney Vacation Club Units

Silly Symphony Swings

World of Color

Goofy's Sky School

New Entrance to the Park and Buena Vista Street

The Little Mermaid


Hollywood Pictures Backlot

In this case as always, the end result speaks louder than concept art, so let's just hope the end result matches some of this beautiful artwork!
(Concept art copyright The Walt Disney Company.)

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