The family friendly portion is in the front of the land. This makes it approachable for kids of all ages. The environment has to look a bit different than what's in Fantasyland, however. The rides for smaller kids focuses on attractions with less scary villains, while rides like the big rollercoaster use much darker ones. In the village, use the Queen of Hearts, Captain Hook, and even Cruella De Vil. This will be the spot for a few character meet and greets- one along the lines of Enchanted Tales with Belle, a couple of classic "C Ticket" level dark rides, a spinner hidden within a show building, a theater show, friendly themed shops, (a candy store themed to Pinocchio's Pleasure Island would work well here) and a couple of quick service spots that would appeal to the family. Just one more thing: add a 'middle ground" roller coaster somewhere between the intensity of Seven Dwarfs Mine Train and Big Thunder Mountain Railway.
What about those guests to the land wanting more "bite"? Let's take a shot of creating a foreboding place with the scarier, darker, more thrill focused portion in the back. Make it accessible through three hidden entrances as you walk into the village. Think of how Universal handled Diagon Alley and the entrance to Knockturn Alley, but with multiple entry points. Use other, creepier villains for an incredibly themed boat ride using Shanghai Disneyland's famous Pirates of the Caribbean: Battle for the Sunken Treasure technology. Maybe the water villains like Ursula and her friends. Let the boats approach two different paths, but take the one that is darker and more suspenseful than the one that looks more bright and cheery.
Save Malificient, Chernabog, Dr. Facillier, Jafar, and Hades for the big, big, thrills that call out to teenagers and thrill seekers. A giant, very well themed coaster with a much higher height requirement- and cleverly disguised if not almost totally hidden track. Leave some showing as a tease, but make it themed. It doesn't have to be taller than Cinderella Castle to be thrilling. Play up the suspense factor. Have riders go totally underground first. Send the sounds of screams outside to the open areas, much like what the bakeries in the parks do with their "smellitizers"- or whatever they are called. Does a giant dragon on top (like in the concept art) need to be there? Or would the designers just be imitating what's been done with their competitors down the street?
This more serious themed area needs a spookier dark ride as well. Start with a version of the Haunted Mansion. After walking in, it's' time to get on the Omnimover. Then begin with one of a series of two or three different rooms acting as the first show scene. Each room can use a very different set of villains. Each room can be in a different setting as well. Make one set of dialogue funny, another frightening, and another with an entirely different tone- maybe arguing about how to best eliminate the good guys. All before they discover us and decide they have to eliminate us as well. As the cars go past, then let the riders experience different routes from there on out. (Can you imagine what the Haunted Mansion would have been like with trackless vehicles traveling to different rooms. Every journey could be different. And think of the Lightning Lane passes you'd sell!) Want more?
Add in a highly desirable sit down dining experience that plays up the chill factor (use a style like the West Wing room of Be Our Guest as a way to pull it off) and a great bar or two. Quick service better play a role here, too. Think Gideon's Bakery for inspiration. Go BIG on this! Multiple attractions for the little kid friendly area and the scarier one. Invest now and wow everyone.
This year's D23 should be interesting! I'm not even an Imagineer, and I can come up with some great ideas. What are yours?
(Art copyright Mark Taft.)
