The man with the mega-watt smile and the infamous wardrobe is now CEO of the company we love and some of us love to hate. Fan of the parks and of Imagineering, "nice guy" Josh D'Amaro takes the helm of The Walt Disney Company today. An expanded Villains land aside, I'm not sure what he'll bring, but I know what I want. After giving the announcement some time to ruminate, here's my wish list as a theme park enthusiast.
Request: Return the Theme Parks and Resorts to Their Best Days
Reality Check: Josh will have much more on his plate than just theme parks and cruise lines. Still, this should be a priority as they are currently the biggest money makers for the company. This has nothing to do with the cast members and everything to do with providing real value for guests' hard earned dollars. Stop nickel and diming those who come to the properties for a relaxing, fun-filled vacation. Josh, you can pick and choose what changes, so think it through and take immediate action.
Recent Action Working Against Him: Do I really need to mention all the price increases??? If I do, this means the executives are even worse off than I thought when it comes to treating your paying customers as guests.
Recipe for a Quick Win: Bring back some of the perks that have been taken away, and bring them back for free. In case the Company leaders have forgotten, that means at no additional charge to your customers already paying so much for a room at the resorts or for a park ticket.
Bonus idea: Lower the cost of a character breakfast. Nothing says greed like this. Seeing Disney characters should be a perk of your park ticket and not an excuse to fleece the faithful flock. AND giving guests another choice or two for a quick service meal would help alleviate the frustration with the generally awful list of meals available at a fairly reasonable price.
Request: Let the Hard Core Disney Fans Know You're Listening
Reality Check: Josh has to listen to the Board and the investors as well. However, keeping the fans happy and keeping them coming back for more is something that just makes sense. It breeds long term success and not just short term gain.
Recent Action Working Against Him: Removing Rivers of America and taking the Muppets out and putting them back in where they do not belong.
Recipe for a Quick Win: Two important steps here and one bonus idea. 1- Green light a new and exciting, thoroughly charming adventure with Figment and Dreamfinder. By doing this, Josh, you will instantly put lovers of the charming purple dragon and his mentor in a good mood and earn instant credibility with hard core Disney park fans (like me) that think the best Imagineering days are behind them. 2- Bite the bullet and give us a brand new Tomorrowland in Walt's park! It is a huge disgrace that original land of the future is a hollow shell of the great, big, beautiful 1967 version. 3- Follow it up by placing a version of Muppet*Vision 3D into the same courtyard as Rock 'n' Roller Coaster. It's all as easy as 1-2-3. I know, I know it's not, but you're the boss now, so make it happen.
Bonus idea: Bring back some of the entertainment that's been closed since pandemic times. You know, that big empty theater in Disney California Adventure? That'd be a good start.
Request: Encourage Imagineering to Tell Original Stories
Reality Check: Intellectual Property use will always be on the burner when it comes to theme park expansion and enhancements. Instead of bad films making poor choices for attractions, work the other direction and save a great concept for the park, then turn it into a film. Would this work? Hard to say. It's a gamble, but maybe it is one worth taking.
Recent Action Working Against Him: About every Pixar film in recent release. And some lackluster recent attractions. Want some help? Take a long, hard look at how the Company screwed up Tiana's Bayou Adventure and never let something like that happen again. Inviting in one of your greatest Imagineers, Tony Baxter, to coach the project team and then blow off his suggestions is a misfire if not an outright disgrace. The Princess and the Frog is a terrific film with incredible characters and great music! It should never have been wasted on such a poorly scripted plot for the attraction. Aside from the last scene, the entire execution feels off. Need more to consider as further evidence? How about dumping the original memorable trilogy film of Star Wars for something else for Galaxy's Edge? What was everyone thinking? Certainly, someone in the building had to say it to the team planning it all. Well, at least Disneyland is going to try to fix some of the mistakes. Do I need to talk about Avengers Campus?
Recipe for a Quick Win: None. Brainstorm, innovate, work at it until you get something very, very good. Can it be done? Walt did it. You probably can as well! By chance if the movie comes first, don't wait decades to come up with a park attraction built on it.
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