Love 'em or hate em, Chip and Joanna Gaines are pretty savvy people! Personally, I love their simple, direct honesty, warts and all. And they talk about them in this very interesting video from two years back. Worth watching again.
Once you see this, you'll understand why HGTV is now all the poorer for the end of Fixer Upper and their departure. America fell in love with the Gaines family for a reason.