July 14, 2014

Disney Riding the Wave of Nostalgia

Escape from Gringotts is the newest, latest, and greatest from the daring men and women at Universal Creative. What a job they have done, instantly giving Walt Disney Imagineering a run for their money.

Yes, their money. Up until the opening of Harry Potter and his Forbidden Journey in 2010, Disney seemed to own Central Florida without a strong competitor in sight. Everyone else's park was the add on, not the must-see. Now, while Disney rides on nostalgia and magic wrist bands, Universal keeps pounding ahead, making their two parks the ones everyone must visit.

Do I love Space Mountain, Pirates of the Caribbean, and Big Thunder Mountain Railroad at Magic Kingdom? Absolutely. Is Expedition: Everest my must do when I visit Animal Kingdom? Yep. Are these enough to stop me from now taking two days out of my trip to see Universal Studios for the first time and Islands of Adventure once again? Nope. Lost revenue from shopping, dining, and now two nights at at Universal Resort hotel.

C'mon, Disney, I'm rooting for you. Universal's upped the game. Show up- or your guests wanting something new and exciting will not. One day at a time.

(Art copyright The Walt Disney Company.)

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