April 8, 2009

Let the Games Begin

The adventure in Disney's California Adventure continues. This week the company opens up the refreshed and re-Imagineered Games of the Boardwalk. Paradise Pier is in the midst of a major reworking, and this is one of the most important steps for the park. The inital version of this area screamed "cheap carnival", so Disney is determined to transform it into something name worthy this time.

In order for the second gate at the Disneyland Resort to get the respect and attendance it needs, this Imagineering project has to be successful. There has never been a Disney park that has received this massive an overhaul. Will it work and bring in the crowds or will Disney's advertising executives kick once again into high gear explaining why it didn't?
(Concept art copyright The Walt Disney Company.)

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