It may be large and it may be generic, but it is the first Mainland China Disney Store! These photos show exactly what citizens of Shanghai can expect when they first walk in.
Of course, regardless of the merchandise purchased, the goal is two-fold:
1- Help the Chinese recognize the Disney characters and get acclimated to the "Disney Brand" and "Disney Lifestyle".
2- Guarantee a huge perpetual turnout to the Shanghai Disneyland park.
Well, regardless of the pitfalls and many shortcomings of the way the Disney Company has handled itself, (read that infamous article here), it is a beginning.