February 27, 2013

Wall Street Journal: Marvel Comes To Hong Kong Disneyland

“Famed Marvel Comics superheroes like Spider-Man, X-Men and the Fantastic Four will soon call a part of Hong Kong Disneyland home, when the theme park opens an area dedicated to the comic-book stars.

On Wednesday, Hong Kong Financial Secretary John Tsang said the theme park, which is 52%-owned by the city’s government, will add an area featuring “Marvel heroes” as part of the resort’s expansion program.


The addition of Marvel in Hong Kong will be the first of its kind of any Disney resort, and could be a big draw for mainland Chinese tourists after the success of several Hollywood smash-hits that featured Marvel characters. Marvel superheroes could also attract older and more affluent visitors, as opposed to the younger audiences that the traditional Disney characters target.

The Marvel addition is the latest move by Disney aimed at reaping the benefits of its $4 billion acquisition in 2009 of Marvel Entertainment. In May, “The Avengers”, the first Marvel film to be released by Disney since its Marvel purchase, shattered box-office records.

Earlier, Disney said it would prioritize plans to introduce theme-park rides based on Marvel superheroes.”

What do I think of this development? How will this affect Shanghai Disneyland, Disneyland Paris, and the Anaheim original? More on that later...

(Text from Wall Street Journal, artwork copyright The Walt Disney Company.)

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