April 14, 2008

A Tale of Adventures to Come: 1997

As mentioned last week, change is on the way to Florida. New enticements will be announced to Walt Disney World property, as the suits continue to encourage the shareholders by guaranteeing visitors will keep returning and dropping their hard earned dough. Particularly important in a troubled economy.

Disney News, a company produced glossy magazine, existed for many years prior to the internet. The intent was clearly promotion- and the folks behind the project knew how to build excitement among the fans. The Spring 1997 issue included a full color version of this collectable map (seen above) detailing what was to come for the new summer season and to additionally plug the upcoming opening of Disney's Animal Kingdom. The graphics are well done, combining an emphasis on childlikeness with a slightly retro adult look. Quite fun!

(Art copyright The Walt Disney Company.)

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